Get Personal with Loyalty

Coming through the digital transformation era, we’re now equipped to deliver the experiences our customers desire. Listen in to this podcast to learn from the experts and practitioners elevating customer experiences by leveraging loyalty strategy, data and technology.

Erin Raese


Erin Raese

SVP of Growth & Strategy, Annex Cloud

Erin Raese is the SVP of Growth & Strategy at Annex Cloud and responsible for the partner development and corporate marketing functions at Annex Cloud Erin is a commercial growth executive with proven expertise in taking small and mid-size organizations to the next level: InteQ, Cartera Commerce, Aimia’s ILS division, and Loyalty360. She also brings an unparalleled customer loyalty strategy and innovation expertise. As a passionate loyalty strategist, Erin has focused her career on helping organizations build profitable relationships with their customers, develop long-term brand loyalty, and increase customer retention and revenue in both B2B and B2C environments. She is equally passionate about spending quality time with her son and golden retriever and giving back through mentoring.

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Crafting Personalized Omnichannel Engagement

December 5, 2023

Kelsey Jones

Global Head of Product Marketing, SAP Emarsys Customer Engagement

In this episode, we dive into omnichannel customer engagement with Kelsey Jones, Global Head of Product Marketing at Emarsys. Tune in to learn how your brand can connect with your customers on an individual level, creating personalized communications that resonate to inspire action and engagement.

Using Loyalty to Strategically Grow Your Business

November 28, 2023

Amanda Cromhout

Founder & CEO, Truth

In this episode, we are joined by Amanda Cromhout, the CEO of Truth and the author of the acclaimed book ‘Blind Loyalty: 101 Loyalty Concepts Radically Simplified’. Together, we delve into the strategic decisions that executives are making today to leverage powerful loyalty programs as catalysts for business growth. Tune in to hear an exclusive interview about the creation of Amanda’s book “Blind Loyalty”.

Using Digital Customer Experiences to Drive Loyalty

November 14, 2023

Ellen Green

VP, Bounteous

In this episode we meet with Ellen Green, who has 20 years of experience building strong relationships between consumers & brands that generate revenue growth, minimize discounts and drive engagement. Ellen collaborates with brands across the globe to evolve their loyalty strategies and create industry-leading experiences customers love.

The Impact of Personalization in the Digital Age

November 7, 2023

Michael Sitarzewski

VP, Innovation & Technology, Tandem Theory

In this episode, we meet with Michael Sitarzewski, VP of Innovation & Technology at Tandem Theory, to discuss the ways brands can bring personalized experiences to their consumers. We discover the power of direct mail, and the importance of having loyalty data when advertising to your target audience. Tune in to learn more about personalization and staying ahead in loyalty!

Using Data to Identify and Reward Customers

October 31, 2023

Dave Mansfield

Executive Vice President of Analytics, Tandem Theory

In this episode, we speak with Dave Mansfield, Executive Vice President of Analytics at Tandem Theory. We explore the hidden power of data and how brands can utilize zero and first-party data to identify and reward valuable customers. Tune in to learn more about using data to enhance customer loyalty.

A Guide to Closing the Customer Experience Gap

October 24, 2023

Tracy Gattis

Senior Content Marketing Manager, Annex Cloud

In this episode, we speak with Tracy Gattis, Senior Content Marketing Manager at Annex Cloud. We jump into one of her most recent guides: It’s Personal—How Loyalty Helps Close Your Customer Experience Gap, and discuss topics such as experience led growth & customer experience goals. Tune in to learn how Loyalty can change your customers’ experience.

The Importance of Loyalty in the Automotive Industry

October 17, 2023

Kristin Cardona

Sr. Director of Strategy, Ansira

Amy Ochoa

SVP, Head of Strategy, Ansira

In this episode, we explore the loyalty landscape of the automotive industry with Kristin Cardona and Amy Ochoa from Ansira, a global marketing technology and services firm. We delve into the power of loyalty programs to drive customer retention and increase lifetime value.

Exploring the Future Of Loyalty At Grocery Shop 2023

October 10, 2023

Danielle Faricelli

Sales Executive, Annex Cloud

Steve Gunnell

Account Executive, Emarsys, an SAP company

In this episode, we reflect over the Grocery Shop 2023 Event, and explore the future of grocery shopping with Steve Gunnell, Account Executive at Emarsys, an SAP company, and Danielle Faricelli, Sales Executive at Annex Cloud. Tune in to learn how to recognize and incentivize valuable shopper actions, uncover individual and household preferences, and use personalization to create a more engaging and rewarding shopping experience.

Leveraging the Value of Partnerships to Enhance Customer Loyalty

October 3, 2023

Chuck Ehredt

Co-founder and CEO, Currency Alliance

With several hundred clients spread around the world, Currency Alliance operates a pure B2B technology platform that is like a payment network processing loyalty transactions between partners. Tune in to learn some eye-opening insights on how customers can earn, redeem, or exchange points/miles with greater freedom and choice.

Using Technology to Improve Customer Touchpoints

September 26, 2023

Sukumar Muthya

EVP, Integrated Loyalty, Ansira

Over the past 9+ years with Ansira, Sukumar has been dedicated to loyalty program design, program management and technology selection. Listen as we take a deep dive into integrated loyalty and how it goes beyond loyalty programs. Gain important insights from Sukumar’s extensive knowledge of customer touchpoints and how they can be improved through technology and building loyalty into a brand’s overall stack to provide a holistic view of consumer experiences and demand generation.

Redefining B2B Profitability with Loyalty

September 19, 2023

David Slavick

Co-founder & Partner, Ascendant Loyalty

David provides highly precise and accountable loyalty consulting services to customer-centric omnichannel firms. His combination of strategic vision and technology expertise in the B2B space, as well as experience on the client side, give him a unique perspective on how to B2B enterprises in any industry benefit from an effective loyalty program. In this episode, we discuss the ways loyalty drives growth across all B2B markets and how to redefine profitability by looking beyond price incentives and diving into the world of B2B loyalty programs.

The Harmony of Joy and Loyalty with Adam Posner

June 6, 2023

Adam Posner

CEO, The Point of Loyalty

Never heard of the term ‘joyalty’? Then tune in to our latest podcast episode to hear Adam Posner, CEO of The Point of Loyalty, define it. Don’t miss Adam’s insider tips gained from joining and studying more than 113 loyalty programs and conducting his “For Love or Money” research annually for 16 years running. Learn about the three Bs of loyalty, the six key currencies loyalty members care about, the six questions your brand should be able to answer around customer data and much more. Listen and subscribe today and let’s forge a path to success with loyalty!

Mastering Personalized Marketing with Stephen Stone

May 30, 2023

Stephen Stone

CRM and customer loyalty expert, Stephen Stone, has worked for mega brands—including Bank of America, Toys “R” Us, Bath and Body Works, and Lane Bryant. Join us for this episode to gain his unique insights on how to align personalization efforts with business objectives, why you should always be testing, why a roadmap is essential for growth and improvement, and the importance of company-wide support and collaboration.

How Media Companies Can Maximize Growth through Loyalty

May 23, 2023

Ray Chelstowski

Director of Agency Partnerships, Annex Cloud

Accomplished media expert and Director of Agency Partnerships at Annex Cloud, Ray Chelstowski, shares invaluable strategies for transitioning from ad dependency to powerful membership models, breathing new life into customer connections. Discover how top TV networks captivate audiences through gamification. You’ll also learn why loyalty checks all the boxes when it comes to collecting zero-party data, and how to monetize that data and improve ad performance. Listen now to start creating laser-focused campaigns that build emotional bonds while also boosting acquisition.

Who Needs AI When You Have SaaS?

May 16, 2023

Scott Shurson

Product and Solutions Director, Annex Cloud

Join our host Erin Raese and Scott Shurson, Product and Solutions Director at Annex Cloud, as they delve into the evolution of customer loyalty from the early days of paper-based systems to the cutting-edge solutions at Annex Cloud. Learn how SaaS platforms enable marketers to more easily engage with their audience, the value and limitations of AI, why a custom loyalty solution may not be necessary, how to approach the build versus buy decision and how service organizations can add value and reward customers. Tune in now for an eye-opening discussion on loyalty innovation and technology.

Taking Loyalty Global while Remaining Local

May 9, 2023

Steve Sickel

Product and Solutions Director, The Mallett Group

In this podcast episode, Steve Sickel, Managing Partner at The Mallett Group, shares insights on how to manage loyalty programs for multinational companies with both local and international customer bases, and how to balance global benefits with localized extras to meet and exceed your customers’ expectations. We’ll also cover the cost considerations that go into designing a successful program. Get ready to get personal!

Got Data?

May 2, 2023

Andreanne Rondeau

Founder, stratLX

Andreanne Rondeau, Founder of stratLX, brings more than 20 years in the loyalty space to this insightful conversation. In this episode, you’ll learn how to more effectively implement personalization, gain practical tips for collecting the right customer data, and get inspired by some real-life examples from brands like Sephora and Neiman Marcus. Andreanne brings more than 20 years of experience in the loyalty space to this discussion. Don’t miss out on her insider tips. Get ready to get personal! 

A Seat at the Table: Fostering Customer Loyalty for Your QSR

APRIL 25, 2023

Olga Lopategui

Founder, Restaurant Loyalty Specialists

Olga Lopategui, the founder of Restaurant Loyalty Specialists, is a true expert in the restaurant industry with more than 15 years of experience. In this episode, Olga shares practical tips and insights on building customer habits and cultivating emotional loyalty. She dives into the nuances of emotional versus transactional loyalty, helping you to understand what truly motivates your customers to keep coming back. Whether you’re a restaurateur, a marketer or just someone looking to learn more about the power of loyalty, tune in now to gain expert insights and takeaways you can put into action today.  

Going Beyond Transactional Loyalty

APRIL 18, 2023

Matt Reeves

SVP of Product Management, Annex Cloud

Maciek Gorzkowski

SVP of Customer Success

Join the Annex Cloud team as we unpack some real-life examples of how brands are leveraging loyalty to stand out and drive growth. In this episode, Annex Cloud’s SVP of Customer Success, Maciek Gorzkowski and SVP of Product Management Matt Reeves delve into how loyalty is an enabler for deepening your customer relationships, how to create urgency and personalization. They also share tips on program design, subscriptions, data collection and incentives, as well as highlight the benefits of a SaaS-based loyalty platform. Don’t miss out on these actionable insights to level up your loyalty game!  

How to Apply Today’s Customer Loyalty Trends

APRIL 11, 2023

Jodi Rausch

Managing Director, Loyalty Solutions, Concentrix Catalyst

Jodi is a strategic marketing and loyalty leader with exceptional customer focus. She has deep experience in developing, transforming and managing differentiated loyalty programs, marketing activities and customer experiences driven by data, insights and financial rigor. In this episode, you’ll learn about ways your brand can deliver value without points and discounts and why that’s important, the danger of collecting customer data and not using it, why testing is key and important tips about paid loyalty programs.  

Using Partnerships for Loyalty Growth

APRIL 4, 2023

David Slavick

Co-founder & Partner, Ascendant Loyalty

David provides highly precise and accountable loyalty consulting services to customer-centric omnichannel firms. His combination of strategic vision and technology expertise on a global scale, as well as experience on the client side, give him a unique perspective on how to build an effective loyalty program. In this episode, you’ll learn why you should be analyzing data and insights daily, how brands can start to connect the dots, what experiential loyalty looks like, key steps to launching a loyalty partnership program and the six key criteria of an effective loyalty program.

Personalizing the Retail Loyalty Experience

MARCH 28, 2023

Sandra Gudat

CEO, Customer Communications Group Editor-in-Chief,

Sandra helps Fortune 2000 companies leverage data to build loyalty and improve retention. She’s personally designed loyalty programs for nearly 100 retailers—including Petco, Kohls and Ulta Beauty. She brings more than three decades of experience and a unique view on loyalty best practices to this conversation. In this episode, you’ll learn about the opportunities to integrate loyalty across all your customer touchpoints, gain three key loyalty strategies, understand the biggest hurdles to delivering the experiences consumers expect and hear some great examples of brands getting it right.

Harnessing the Power of Card-linking & Gamification

MARCH 21, 2023

Tom Peace

Customer Loyalty Expert, The Loyalty People

Tom has been at the forefront of the loyalty industry for more than 15 years, covering the latest trends—including paid and card-linking programs, real-time data analytics, and experiential and emotional techniques. His expertise spans many industries, including financial services, retail, travel and FMCG. In this episode, you’ll learn about loyalty similarities and differences across countries, the relationship of loyalty to marketing and other core business functions and discover the advantages of card-linking and gamification strategies.

Leveraging Loyalty for Your Digital Transformation

MARCH 14, 2023

Philip Shelper

CEO & Founder, Loyalty & Reward Co.

Phil has more than 13 years of experience in the loyalty industry, including key roles at Qantas Frequent Flyer and Vodafone. He has consulted with 100s of brands, belongs to 100s on programs and researches loyalty psychology and history to understand the essential dynamics of successful programs. Listen in to learn about 3 key aspects of personalization to consider, key challenges around effectively collecting and leveraging data, where most get stuck and simple steps brands can take to make loyalty more manageable and less scary.

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