LOS ANGELES, CA, September 13, 2016 (Newswire.com) - Annex Cloud, the only software vendor with a complete platform of customer loyalty and advocate marketing solutions, has recently launched new functionalities for its best of breed product ratings and reviews platform.
Annex Cloud’s Ratings and Reviews solution now gives clients the ability to use in-mail reviews, which are review solicitation emails with review forms contained within them. Asking customers for reviews in this manner makes the review-writing process much more convenient and consequently increases conversion. Clients using in-mail reviews currently have a 10% success rate, which is much higher than the industry average of 3-5%.
Additionally, Annex Cloud’s omni-channel clients can now implement offline reviews. Merchants can feed purchase data from brick and mortar stores into Annex Cloud’s Ratings and Reviews engine in order to solicit reviews via email from in-store customers. This functionality provides an innovative way of substantially increasing a merchant’s number of product reviews.
When combined with Annex Cloud’s Smart Engagement Algorithm (SEA), which optimizes the timing of requests for engagement, these innovations take Ratings and Reviews to a whole new level.
According to Al Lalani, Founder and Chief Strategist at Annex Cloud, “Product reviews are a necessity if e-commerce and omni-channel companies want to establish trust with their customers. Our in-mail and offline review functionalities round out our offerings, enabling our clients to make the most of our platform and gather as many valuable customer opinions as possible.”
Annex Cloud offers the only complete customer loyalty and advocate marketing platform that transforms browsers into loyal brand advocates. The unified platform of Customer Loyalty, User Generated Content, Social Login, Refer a Friend, and Visual Commerce solutions work together to deliver comprehensive customer data and seamless customer experiences. Learn more about our platform, fully managed services, and pre-built integrations at www.annexcloud.com
For additional information, please visit www.annexcloud.com or call 1-866-802-8806.