Annex Cloud's Proven Success Process
Annex Cloud follows a proven seven-step process to ensure a successful launch or modernization of your loyalty strategy and program.
Goal Alignment
We align your strategic business goals with measurable loyalty program objectives to deliver measurable program success.
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Discovery
Starting with customer research, we collaborate to define the program priorities and uncover opportunities. Key KPIs and departmental requirements are factored in to find the optimal customer experience.
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Define
We do customer research and financial modeling to define your loyalty program focus and priorities, as well as define value propositions, processes, and desired customer experience at each touchpoint.
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Design
Next, we design the program structure, tech plan and user experience for the customer through marketing and communications, as well as your internal users for program management.
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Develop
Here, we configure our platform, build out the UX and deliver the design in a test environment. We also deliver the necessary documentation and training materials.
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Deploy
The code is pushed to staging, we complete QA/UAT testing, migrate data, and train. It’s launch time!.
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Ongoing Optimization
We go beyond deployment to handle day-to-day blocking and tackling, as well as hold status and strategy meetings to ensure ongoing optimization. We’re with you every step of the way.
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