Annex Cloud follows a proven seven-step process to ensure a successful launch or modernization of your loyalty strategy and program.
Goal Alignment We align your strategic business goals with measurable loyalty program objectives to deliver measurable program success. Learn More >
Discovery Starting with customer research, we collaborate to define the program priorities and uncover opportunities. Key KPIs and departmental requirements are factored in to find the optimal customer experience. Learn More >
Define We do customer research and financial modeling to define your loyalty program focus and priorities, as well as define value propositions, processes, and desired customer experience at each touchpoint. Learn More >
Design Next, we design the program structure, tech plan and user experience for the customer through marketing and communications, as well as your internal users for program management. Learn More >
Develop Here, we configure our platform, build out the UX and deliver the design in a test environment. We also deliver the necessary documentation and training materials. Learn More >
Deploy The code is pushed to staging, we complete QA/UAT testing, migrate data, and train. It’s launch time!. Learn More >
Ongoing Optimization We go beyond deployment to handle day-to-day blocking and tackling, as well as hold status and strategy meetings to ensure ongoing optimization. We’re with you every step of the way. Learn More >