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Proven Success Process

Annex Cloud's Proven Success Process

Annex Cloud follows a proven seven-step process to ensure a successful launch or modernization of your loyalty strategy and program.

Goal Alignment

We align your strategic business goals with measurable loyalty program objectives to deliver measurable program success.

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Discovery

Starting with customer research, we collaborate to define the program priorities and uncover opportunities. Key KPIs and departmental requirements are factored in to find the optimal customer experience.

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Define

We do customer research and financial modeling to define your loyalty program focus and priorities, as well as define value propositions, processes, and desired customer experience at each touchpoint.

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Design

Next, we design the program structure, tech plan and user experience for the customer through marketing and communications, as well as your internal users for program management.

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Develop

Here, we configure our platform, build out the UX and deliver the design in a test environment. We also deliver the necessary documentation and training materials.

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Deploy

The code is pushed to staging, we complete QA/UAT testing, migrate data, and train. It’s launch time!.

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Ongoing Optimization

We go beyond deployment to handle day-to-day blocking and tackling, as well as hold status and strategy meetings to ensure ongoing optimization. We’re with you every step of the way.

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