Annex Cloud’s latest addition to the loyalty platform delivers built-in subscription management, support for high-value rewards, multi-tier program management, and advanced segmentation.
Los Angeles, CA: Annex Cloud, the only complete SaaS platform for customer loyalty, referral marketing, and user generated content solutions, announced the launch of robust Paid Membership Loyalty programs designed to deliver a quick return on investment and combat latent loyalty memberships.
The latest addition to the Annex Cloud loyalty platform delivers built-in subscription management, support for high-value rewards, multi-tier program management, and advanced segmentation. Retailers and brands can add a paid membership tier into an already existing program or launch a new paid-only program quickly. The Annex Cloud strategy team offers expertise in program design to help brands determine if they should incorporate a paid program and if so, what fees and reward structures will deliver optimal results.
Incorporating paid membership programs into the loyalty platform was devised as a strategy to help clients combat latent loyalty memberships, focus their efforts on their most valuable customers, and earn loyalty revenue more quickly.
“Paid membership programs help brands focus on the customers who make the biggest impact on their bottom line,” said Al Lalani, Chief Strategist at Annex Cloud. “Customers who are willing to pay a fee are already invested in a brand. Building a dedicated tier or program for them helps strengthen that relationship. And, it has the added benefit of boosting repeat purchase rates and average order value because members want to make the most of their investment.”
Learn more about Annex Cloud’s Paid Membership Loyalty here.
Since 2010, Annex Cloud has provided more than 250 leading brands and retailers, including Hewlett-Packard, Bed Bath & Beyond, G.H. Bass, Olympus and VF Corp., with the ability to engage tens of millions of their customers one-to-one at scale.
Annex Cloud’s customer marketing platform provides fully integrated Customer Loyalty, Referral Marketing, and User Generated Content solutions that work together to optimize the customer journey and deliver a unified customer experience, a greater quantity and quality of referrals and content, and more high-quality and resilient customer relationships.
For additional information, please visit www.annexcloud.com or call 1-866-802-8806.