The ecommerce landscape and customer needs are evolving rapidly. Acquisition costs are 60 - 70% higher than they were six years ago. And most B2C organizations lose more than 60% of their new customers annually. Now's the time to embrace and adaptive approach to win and retain customers. Together, Annex Cloud and Optimizely enable brands to create engaging experiences that reward and retain customers while accelerating growth
Fully engaged customers buy 90% more frequently, spend 60% more per transaction, and bring in 23% more total revenue and profitability than newer customers
Source: Rosetta Consulting
B2C & B2B Commerce
Optimizely Data Platform
Web Experimentation
Without a loyalty initiative, only 20% of first-time customers will make a second purchase
Source: Zodiac
Loyalty captures new data that unlocks opportunities across your entire ecosystem
Get a holistic view of all loyalty member attributes along with predictive scoring:
Behavioral data is captures as members engage across all channels:
Create and capture unlimited attributes from profile questions, surveys, and contests:
Combine recency, frequency, and monetary value (RFM) with any customer attributes to create highly targeted segments: