In fewer than three years, millennials will control $7 trillion in liquid assets--and their earning power will only grow from there. It’s vital for marketers to understand how to best market to this financially formidable generation.
Referrals are one incredibly successful way of tapping into millennials’ minds. After all, 91% of millennials would consider buying a product based on a friend’s recommendation, and referrals within this group convert twice as much as shares from Gen X advocates. Read our white paper to discover more about making your brand attractive to this valuable demographic.