“Our customers have an amazing passion for the artisan crafts we create, which all ties into creating our unique identity and customer experience. By implementing omni-channel to cater to those micro-moments, we’re able to take that passionate community to a much grander scale online. And just by optimizing that experience, we were able to see a 10% increase in retention within the first 8 months.”

-Larry Shaw, Chief Marketing Officer of MacKenzie-Childs

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