Put Your Customers First and Let them Do the Talking. Get Your Guide on How to Build an Advocacy Growth Engine.
Put Your Customers First and Let them Do the Talking. Get Your Guide on How to Build an Advocacy Growth Engine.
While recent studies have shown a 28% drop in marketing spend, history also shows that brands who continue to invest in marketing during a period of economic unrest always come out on top.
In this discussion featuring Emily Collins, Interim Research Director, Forrester we talk about the impact of COVID-19 and how non-essential brands can compete in the market, tactics for reacquiring your customers, the ‘buy now, pay later’ trend and delivering value to your customers without discounting.
CMO, Annex Cloud
Interim Research Director, Forrester