Annex Cloud Loyalty Success Services

We start with you, your brand promise and your customers’ needs and expectations. Every brand is unique, every customer is unique, therefore your program needs to be as well. Together, let’s deliver the loyalty strategy that will engage your customers at every touchpoint.

Goal Alignment >

Discovery >

Define >

Design >

Deliver >

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Annex Cloud Loyalty Success Services

We start with you, your brand promise and your customers’ needs and expectations. Every brand is unique, every customer is unique, therefore your program needs to be as well. Together, let’s deliver the loyalty strategy that will engage your customers at every touchpoint.

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"Loyalty is one of those top things of people who have not embarked on a retention and loyalty program, they need to start thinking about this, not as a nice to have, but it is really part of the entire digital transformation exercise. It is a unique spoke in that wheel, and that spoke is missing when digital transformation"


Amit Venugopal
Chief Revenue Officer, ECENTA

“It's very easy to lose a customer. Very difficult to gain one customer. So, at this juncture, every business should be looking at a way in which they can continue to retain their customers, period. Do whatever you need to do to retain your customer.”


Praveen Pahwa
Founder & President, Pragit

“You need to have emotional connectedness with the customer, but you have to marry it with smart clarity, consistency and data driven outcomes.”


Ali Cudby
Author of Keep Your Customers

“I don't think brands need to worry so much about losing core value props if they discount. If you're skittish about discounts, loyalty is the way to go.”


David Lorango
Owner, Xcellio

Goal Alignment

We start by bringing together all stakeholders and align on goals, objectives and expectations.

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Goals

  • Revenue growth
  • Margin growth
  • Market cap growth

Objectives

  • Increase customer lifetime value
  • Increase retention
  • Reduce churn
  • Increase customer engagement

KPIs

  • Increase frequency of purchase
  • Increase basket size
  • Increase number of referrals
  • Increase of ratings & reviews

Goal Alignment

We start by bringing together all stakeholders and align on goals, objectives and expectations.

Recruitment Awareness

Goals

  • Revenue growth
  • Margin growth
  • Market cap growth
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Objectives

  • Increase customer lifetime value
  • Increase retention
  • Reduce churn
  • Increase customer engagement
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KPIs

  • Increase frequency of purchase
  • Increase basket size
  • Increase number of referrals
  • Increase of ratings & reviews

Discovery

Discovery ensures we have all the information needed for the strategy process. It also serves as a way to get all the information together for review by the business teams.

Transformation Begins Here

Client Discovery

  • Business teams and process discovery
  • Customer marketing strategy discovery
  • Friends (partners) and foe (competitors) landscape discovery
  • Tech environment discovery
  • Existing program discovery

Customer Discovery

  • Current experience scores
  • Brand & experience expectations
  • Value of loyalty understanding

Define

Define the process to get to an ideal program to achieve the goals identified. This will also involve analyzing the information collected and the process to collect more information needed.

Custom to Maximize Profitability

  • Scope, need and desired outcome in total, by segment and across the organization
  • Review of existing data and analytics
  • Build proformas, goals (success metrics)
  • Business process and ownership – alignment by department
  • Customer experience and journeys by segment

Design

We’ll design a program that will elevate your brand with high impact creative concepts and transformational loyalty marketing strategies.

Built with Your Customers in Mind

Program structure:

  • Value proposition
  • Benefits
  • Members groups
  • Incented actions and behaviors
  • Rewards
  • Tiers and desired benefits

User experience

Marketing and communication recommendations

Deliver

Speed, scale and certainty. Your custom loyalty program will be architected with all of the critical components - people, process, data and technology – that together deliver personalized and exceptional customer experiences.

Get to Market Fast

  • Complete program documentation
  • Business process change structure (roles, responsibilities, KPIs, communication plan)
  • Final customer journey with maps
  • Technology roadmap documentation (how to bring this to life)
  • Program management documentation (management and promotion)
forrester

Annex Cloud earned highest possible scores in 15 criteria in the Forrester Wave : Loyalty Solutions, Q2 2021 Report

  • Loyalty Management
  • User Experience
  • Execution and Innovation Roadmap
  • Integration and Partnership
  • Company Performance
Learn More
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Ongoing Strategic Services

You’re Never Done Building your Loyalty Program

Your loyalty strategy needs to constantly evolve to ensure that you become, and stay, a favorite brand. Our strategy services team stays with you for the life of your program. Specifically during QBRs and annual planning sessions.

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Ongoing Strategic Services

You’re Never Done Building your Loyalty Program

Your loyalty strategy needs to constantly evolve to ensure that you become, and stay, a favorite brand. Our strategy services team stays with you for the life of your program. Specifically during QBRs and annual planning sessions.

10+

Years Experience

16+ Billion

Application Clicks a Month

100+

Predefined Integrations

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"Elevate Your Marketing With Annex Cloud"

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"Great Support, Implementation & Front End Features"

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"Excellent capabilities for customization"

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"A great program to grow customer engagement and increase retention"

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"Cheers to Annex Cloud for helping us achieve our implementation timelines"

Built for Your Industry and Your Customers

Insights & Expertise

See Loyalty in Action

Be inspired with endless ways to make every customer interaction rewarding.

GET A DEMO

We Can Help

Let's explore how loyalty can help you become one of your customers' most beloved brands.

CONTACT US