Design the Strategy
that Delights Your Customers

"Loyalty is one of those top things of people who have not embarked on a retention and loyalty program, they need to start thinking about this, not as a nice to have, but it is really part of the entire digital transformation exercise. It is a unique spoke in that wheel, and that spoke is missing when digital transformation"

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Amit Venugopal
Chief Revenue Officer, ECENTA

“It's very easy to lose a customer. Very difficult to gain one customer. So, at this juncture, every business should be looking at a way in which they can continue to retain their customers, period. Do whatever you need to do to retain your customer.”

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Praveen Pahwa
Founder & President, Pragit

“You need to have emotional connectedness with the customer, but you have to marry it with smart clarity, consistency and data driven outcomes.”

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Ali Cudby
Author of Keep Your Customers

“I don't think brands need to worry so much about losing core value props if they discount. If you're skittish about discounts, loyalty is the way to go.”

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David Lorango
Owner, Xcellio