Today’s consumers have more media options than we could have dreamed of ten years ago—and their needs are more diverse than ever. Media and publishing companies are competing with loads of alternatives, making data critical to understanding what content consumers want and their preferred formats. Subscription fatigue, sub-optimal experiences, and delayed production of fresh content are driving up churn and eroding ROI, making retention essential. Subscribers want more price options based on their usage and ad tolerance, and an easy way to move between tiers. Loyalty enables media companies to deliver individualized content, ads, and experiences—helping them to stand out, retain subscribers, and boost advertiser returns.
Today’s consumers want news, entertainment, music, and more on their preferred platforms—and they want original content on demand. Media loyalty programs enable data-led strategies that help media and publishing companies deliver unique, personalized content and engagement that provides differentiation and builds lasting bonds.
Deliver Individualized Relevant Experiences—Robust first-party data enables you to deliver highly relevant content that keeps subscribers engaged, and personalize options across channels to address unique consumer tolerances and preferences.
Improve Retention & Reduce Churn—Use membership perks to incent subscribers to stay, offer benefits they can’t find anywhere else.
Increase Customer Lifetime Value & Drive Growth—Leverage social and influencers to spread the word. Loyalty helps you track customer behaviors, so you can encourage consumers to view specific content.
Increase Trust—Loyalty’s mutual value exchange helps overcome trust issues consumers have with sharing their data.
Increase Advertiser ROI—First-party data enables media companies to serve up more targeted, relevant ads that are more likely to convert. You can reward customers for shopping with advertisers.
Boost Engagement—Gamification recognizes customers for consuming content and keeps them coming back.
Increased Relevancy—Receive content that aligns with their interests, preferences, and preferred channels.
Recognition & Reward—Get rewarded for consuming content, and for their advocacy.
Individualized Omnichannel Experience—Enjoy a unique, valued-based experience across their preferred channels.
Mutual Value Exchange—Know you’re using their data to deliver meaningful experiences.
Annex Cloud’s Loyalty Experience Platform™ combines best-in-class loyalty management with powerful engagement and communication modules, enabling media and publishing companies to build lasting customer bonds while accelerating growth.
The modular design lets you start with a mutual value exchange, then mix and match program and reward types as you grow
Gain a deeper understanding of your customers, own your customer relationships
Push robust loyalty data across your tech stack to individualize every interaction
100+ pre-defined integrations and a large partner network let you easily integrate loyalty into your tech stack and deliver a seamless omnichannel experience
Widest range of engagement modules give you meaningful ways to interact with customers between purchases
Deliver spot-on messaging via web, SMS, social, email, or apps
Find out what factors can influence the effectiveness of your loyalty program and learn how to build lasting customer bondsREAD MORE