Patients Want a Healthcare Partner, and Loyalty Delivers

Returning patients bolster revenues. NRC Health reports that one patient's lifetime health spending is worth about $1.4 million per individual, or $4.2 million per family. And yet, one-third of patients went somewhere other than their primary care doctor for their last urgent care need, and more than half haven’t had a PCP visit for more than a year. The increasing popularity and success of membership-based healthcare reflects the fact that today’s patients want a richer experience that goes beyond treatments to include “know me, engage with me, educate me, and take care of me” interactions. Loyalty enables insights that help improve services and cost-effectiveness, boost engagement that builds stronger patient bonds, and even drives better outcomes.

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Drive Growth with these Enterprise-ready Loyalty Solutions

Omnichannel Loyalty

Omnichannel Loyalty

  • DotIncrease customer engagement at every touchpoint consistently
  • DotMix and match program types
  • DoteCommerce, social, in-store, POS, mobile
  • DotIntegrate loyalty into navigation, checkout, confirmation, and product pages
  • DotWide range of rewards
Refer a Friend

Refer a Friend

  • DotReward loyalty members for referring others
  • DotOmnichannel—online, social, B2B, in-store, mobile app
  • DotPoints, credits, discounts, coupons
  • DotB2B—generate sales by using referrals from partners and coalitions of organizations
Incentive Engine

Incentive Engine

  • DotGenerate, maintain, and distribute rewards that can be redeemed across all channels
  • DotCreate segments with unique rules, restrictions, and redemption types
  • DotPercentage discounts, dollars off, product rewards, store credits, gift cards
  • DotCustomize by currency
  • DotFully seamless, omnichannel experiences, uses, and redemptions

Loyalty Delivers Better Outcomes for Providers and Patients

Loyalty creates a mutual value exchange that helps deliver an integrated, value-based omnichannel patient experience while increasing profits and improving care.

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Benefits to Healthcare Organizations

Benefits to Healthcare Organizations

Increase Lifetime Value & Profits—NRC Health reports one patient's lifetime health spending is worth about $1.4 million per individual, $4.2 million per family. And, caring for loyal patients is more cost-effective.

Deliver a Seamless Individualized Experience—Leverage first-party data to deliver the experience patients expect virtually and in person—from booking appointments to billing.

Deepen the Patient Relationship—Better understand what patients want, what influences their experience, and what keeps them coming back.

Add Value Between Care Visits—Leverage loyalty data to create value-based engagement across the patient journey, empower them to participate in preventative care.

Improve Retention & Growth—Reward patients for reviews and referrals. Press Haney reports 71% of patients consult online reviews before booking an appointment.

Benefits to Patients

Seamlessly Integrated Care—They enjoy a seamless experience across physical and virtual channels, including making appointments, interacting with pharmacies, receiving care and billing.

Recognition & Reward—They get rewarded for behaviors that are good for them, like researching information to make the best decisions, joining a gym, eating healthier.

Better Outcomes—Health systems have a much easier time coordinating care within the same system, and it’s much less likely to have miscommunications between providers. All of this leads to better care and better outcomes.

Individualized Experience—They receive more timely information that’s relevant to their preferences and specific decisions, across the channels they prefer.

Gain a Healthcare Partner—More frequent, individualized engagement helps educate patients with relevant information, enables preventative care, and makes them feel they have a partner that truly cares about their well-being.

Benefits to Patients

Why Annex Cloud?

Annex Cloud’s enterprise-ready Loyalty Experience Platform™ combines best-in-class loyalty management with powerful engagement and communication modules, enabling healthcare providers to build lasting customer bonds while accelerating growth.

Buy Only What You Need

Buy Only What You Need

The modular design lets you start with a mutual value exchange, then mix and match program and reward types as you grow

Collect First-party Data at Scale

Collect First-party Data at Scale

Gain a deeper understanding of your customers, own your customer relationships

Deliver a Seamless Individualized Experience

Deliver a Seamless Individualized Experience

Push robust loyalty data across your tech stack to individualize every interaction

Go to Market Fast

Go to Market Fast

125+ pre-defined integrations and a large partner network let you easily integrate loyalty into your tech stack and deliver a seamless omnichannel experience

Build Lasting Emotional Bonds

Build Lasting Emotional Bonds

Widest range of engagement modules give you meaningful ways to interact with customers between purchases

Elevate Your Omnichannel Marketing

Elevate Your Omnichannel Marketing

Deliver spot-on messaging via web, SMS, social, email, or apps

Successful Annex Cloud Healthcare Organizations

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Max Savrasnky

Market Movers Video

Gain insights from Max Savransky, Chief Operating Officer at Loyalty & Reward Co, as he breaks down the psychology and data approach behind improving customer retention.

See Loyalty in Action

Be inspired with endless ways to make every customer interaction rewarding.


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