Returning patients bolster revenues. NRC Health reports that one patient's lifetime health spending is worth about $1.4 million per individual, or $4.2 million per family. And yet, one-third of patients went somewhere other than their primary care doctor for their last urgent care need, and more than half haven’t had a PCP visit for more than a year. The increasing popularity and success of membership-based healthcare reflects the fact that today’s patients want a richer experience that goes beyond treatments to include “know me, engage with me, educate me, and take care of me” interactions. Loyalty enables insights that help improve services and cost-effectiveness, boost engagement that builds stronger patient bonds, and even drives better outcomes.
Refer a Friend
Loyalty creates a mutual value exchange that helps deliver an integrated, value-based omnichannel patient experience while increasing profits and improving care.
Increase Lifetime Value & Profits—NRC Health reports one patient's lifetime health spending is worth about $1.4 million per individual, $4.2 million per family. And, caring for loyal patients is more cost-effective.
Deliver a Seamless Individualized Experience—Leverage first-party data to deliver the experience patients expect virtually and in person—from booking appointments to billing.
Deepen the Patient Relationship—Better understand what patients want, what influences their experience, and what keeps them coming back.
Add Value Between Care Visits—Leverage loyalty data to create value-based engagement across the patient journey, empower them to participate in preventative care.
Improve Retention & Growth—Reward patients for reviews and referrals. Press Haney reports 71% of patients consult online reviews before booking an appointment.
Seamlessly Integrated Care—They enjoy a seamless experience across physical and virtual channels, including making appointments, interacting with pharmacies, receiving care and billing.
Recognition & Reward—They get rewarded for behaviors that are good for them, like researching information to make the best decisions, joining a gym, eating healthier.
Better Outcomes—Health systems have a much easier time coordinating care within the same system, and it’s much less likely to have miscommunications between providers. All of this leads to better care and better outcomes.
Individualized Experience—They receive more timely information that’s relevant to their preferences and specific decisions, across the channels they prefer.
Gain a Healthcare Partner—More frequent, individualized engagement helps educate patients with relevant information, enables preventative care, and makes them feel they have a partner that truly cares about their well-being.
Annex Cloud’s Loyalty Experience Platform™ combines best-in-class loyalty management with powerful engagement and communication modules, enabling retailers to build lasting customer bonds while accelerating growth.
The modular design lets you start with a mutual value exchange, then mix and match program and reward types as you grow
Gain a deeper understanding of your customers, own your customer relationships
Push robust loyalty data across your tech stack to individualize every interaction
100+ pre-defined integrations and a large partner network let you easily integrate loyalty into your tech stack and deliver a seamless omnichannel experience
Widest range of engagement modules give you meaningful ways to interact with customers between purchases
Deliver spot-on messaging via web, SMS, social, email, or apps
Understanding the fundamentals of the customer journey is critical for customer retention. Read how customer journey mapping can drive loyalty in any industry.READ MORE