Healthcare Companies are Embracing their Customer Relations, both B2b & B2C

Over the last 10 years we've seen healthcare organizations become more customer centric. With this movement, we've seen healthcare organization turn to customer loyalty strategies to proactively recognize and reward their customers both B2B customers and B2C customers. While business clients want lower costs and preferential treatment, end consumers want increasing perks to remain loyal to the brand. The cost centers such as Service and Delivery are the key touch points of the customer journey to build permanent loyalty.

Today, healthcare firms require a program which can support multiple lines of business, integrate with secure and proprietary systems, and provide transactional and experiential perks. That’s where a “true loyalty partner”, who has successfully worked on these scenarios with notable healthcare brands, can be of great help. Consider Annex Cloud to be your partner.

Key Products to Accomplish Growth in Healthcare Industry

Omnichannel Loyalty

  • Coalition Loyalty Program structure
  • Configurable rules and rewards engine
  • App-based customer loyalty
  • ERP/CRM based loyalty
  • Native Receipt Scanner for Loyalty


  • In-store loyalty and referrals

User-Generated Content Software

  • Visual Commerce
  • Ratings & Reviews
  • Questions & Answers

Reward Solutions

  • Gift Card Solutions

Revenue Benefits for Healthcare Industry

8% - 15%

increase to Average Order Value

12% - 28%

increase to Frequency of Purchase

40% - 140%

increase to Client Lifetime Value

8% - 20%

increase in customer acquisition

15% - 32%

reduction in discounting through advertising

1.6 - 3 points

increase to Net Promoter Score


Healthcare companies that succeeded with Annex Cloud’s Platform

Mapping Customer Journey Promotes Healthcare Loyalty

Understanding the fundamentals of the customer journey is critical for customer retention. Read how customer journey mapping can drive loyalty in any industry.


Resources for Healthcare

Market Movers Video

Learn Max Savransky, Chief Operating Officer at Loyalty & Reward Co breaks down the psychology and data approach to customer retention.