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Patients Want a Healthcare Partner, and Loyalty Delivers
Returning patients bolster revenues. NRC Health reports that one patient's lifetime health spending is worth about $1.4 million per individual, or $4.2 million per family. And yet, one-third of patients went somewhere other than their primary care doctor for their last urgent care need, and more than half haven’t had a PCP visit for more than a year. The increasing popularity and success of membership-based healthcare reflects the fact that today’s patients want a richer experience that goes beyond treatments to include “know me, engage with me, educate me, and take care of me” interactions. Loyalty enables insights that help improve services and cost-effectiveness, boost engagement that builds stronger patient bonds, and even drives better outcomes.
Drive Growth with these Enterprise-ready Loyalty Solutions
Omnichannel Loyalty
Increase customer engagement at every touchpoint consistently- Mix and match program types
- eCommerce, social, in-store, POS, mobile
- Integrate loyalty into navigation, checkout, confirmation, and product pages
- Wide range of rewards
Refer a Friend
- Reward loyalty members for referring others
- Omnichannel—online, social, B2B, in-store, mobile app
- Points, credits, discounts, coupons
- B2B—generate sales by using referrals from partners and coalitions of organizations
Incentive Engine
- Generate, maintain, and distribute rewards that can be redeemed across all channels
- Create segments with unique rules, restrictions, and redemption types
- Percentage discounts, dollars off, product rewards, store credits, gift cards
- Customize by currency
- Fully seamless, omnichannel experiences, uses, and redemptions
Loyalty Delivers Better Outcomes for Providers and Patients
Loyalty creates a mutual value exchange that helps deliver an integrated, value-based omnichannel patient experience while increasing profits and improving care.
Download Loyalty Benefits for Healthcare
Benefits to Healthcare Organizations
Increase Lifetime Value & Profits—NRC Health reports one patient's lifetime health spending is worth about $1.4 million per individual, $4.2 million per family. And, caring for loyal patients is more cost-effective.
Deliver a Seamless Individualized Experience—Leverage first-party data to deliver the experience patients expect virtually and in person—from booking appointments to billing.
Deepen the Patient Relationship—Better understand what patients want, what influences their experience, and what keeps them coming back.
Add Value Between Care Visits—Leverage loyalty data to create value-based engagement across the patient journey, empower them to participate in preventative care.
Improve Retention & Growth—Reward patients for reviews and referrals. Press Haney reports 71% of patients consult online reviews before booking an appointment.
Benefits to Patients
Seamlessly Integrated Care—They enjoy a seamless experience across physical and virtual channels, including making appointments, interacting with pharmacies, receiving care and billing.
Recognition & Reward—They get rewarded for behaviors that are good for them, like researching information to make the best decisions, joining a gym, eating healthier.
Better Outcomes—Health systems have a much easier time coordinating care within the same system, and it’s much less likely to have miscommunications between providers. All of this leads to better care and better outcomes.
Individualized Experience—They receive more timely information that’s relevant to their preferences and specific decisions, across the channels they prefer.
Gain a Healthcare Partner—More frequent, individualized engagement helps educate patients with relevant information, enables preventative care, and makes them feel they have a partner that truly cares about their well-being.
Why Annex Cloud?
Annex Cloud’s enterprise-ready Loyalty Experience Platform™ combines best-in-class loyalty management with powerful engagement and communication modules, enabling healthcare providers to build lasting customer bonds while accelerating growth.
Buy Only What You Need
The modular design lets you start with a mutual value exchange, then mix and match program and reward types as you grow
Collect First-party Data at Scale
Gain a deeper understanding of your customers, own your customer relationships
Deliver a Seamless Individualized Experience
Push robust loyalty data across your tech stack to individualize every interaction
Go to Market Fast
125+ pre-defined integrations and a large partner network let you easily integrate loyalty into your tech stack and deliver a seamless omnichannel experience
Build Lasting Emotional Bonds
Widest range of engagement modules give you meaningful ways to interact with customers between purchases
Elevate Your Omnichannel Marketing
Deliver spot-on messaging via web, SMS, social, email, or apps
Successful Annex Cloud Healthcare Organizations
Get instant insights into how much revenue you're losing to churn
Calculate Your Revenue Churn
Market Movers Video
Gain insights from Max Savransky, Chief Operating Officer at Loyalty & Reward Co, as he breaks down the psychology and data approach behind improving customer retention.
Resources
See Loyalty in Action
Be inspired with endless ways to make every customer interaction rewarding.
Let’s find the right program for your brand.