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Coupons Won’t Cut It Anymore
Grocery stores have traditionally relied on personas to guide their marketing efforts, instead of data that comes directly from customers. Given that 51 percent of consumers visit five to seven grocery stores on average, not to mention shrinking margins, the pressure is on to find better ways to stand out and build value-based connections with customers that go beyond coupons, blind circulars, and discounts. Grocery loyalty programs collect first-party customer data at scale to equip you with real-time insights into who your best customers are, what they buy, why, and how often.
Drive Growth with these Enterprise-ready Loyalty Solutions
Omnichannel Loyalty
Increase customer engagement at every touchpoint consistently- Mix and match program types
- eCommerce, social, in-store, POS, mobile
- Integrate loyalty into navigation, checkout, confirmation, and product pages
- Wide range of rewards
Incentive Engine
- Generate, maintain, and distribute rewards that can be redeemed across all channels
- Create segments with unique rules, restrictions, and redemption types
- Percentage discounts, dollars off, product rewards, store credits, gift cards
- Customize by currency
- Fully seamless, omnichannel experiences, uses, and redemptions
Ratings & Reviews
- Reward customers for sharing their product experience
- Social proof increases conversion
- UGC reaches customers across every channel
Loyalty Grocery Programs Should Be High on Your List
Loyalty gives you meaningful ways to engage your customers beyond discounts and coupons. It creates a mutual value exchange that removes the guesswork when it comes to understanding your end customers and increasing sales.
Download Loyalty Benefits for Grocery
Benefits to Grocery Stores
Truly Understand Your Customer—360-degree customer profiles built with first-party loyalty data help you know who your customer is, what they purchase, why, and how often.
More Effective Marketing—Create smarter segments and offers your customers care about based on what they purchase, how often, and how much.
Higher Value Baskets & Increased Sales—Deliver timely, individualized experiences based on habits and preferences that lead to higher value orders. Spend increases by 68% when customers join grocery loyalty programs.
Deliver a Seamless Omnichannel Experience—Leverage first-party data in real time to deliver a unique individualized experience no matter where they shop.
Protect Margins—Offer rewards beyond coupons and discounts, such as early access to new products or personal shopping services.
Add Value between Purchases—Help with meal planning, shopping lists, wellness, and other tips individualized for each customer.
Benefits to Your Customers
Recognition & Rewards—Get rewarded for purchasing your products and for their advocacy.
Increased Relevancy—Receive content and offers tailored to their specific location, preferences, behaviors, and lifestyle.
Individualized Seamless Experience—Enjoy a consistent, individualized experience no matter how or where they interact with your brand.
Mutual Value Exchange—In exchange for sharing specific information, they enjoy a unique, value-based experience.
Value Beyond Discounts—Get benefits and rewards beyond discounts, such as early access to new products, meal planning, shopping lists, healthy eating tips, and more.
Why Annex Cloud?
Annex Cloud’s enterprise-ready Loyalty Experience Platform™ combines best-in-class loyalty management with powerful engagement and communication modules, enabling groceries and supermarkets to build lasting customer bonds while accelerating growth.
Buy Only What You Need
The modular design lets you start with a mutual value exchange, then mix and match program and reward types as you grow
Collect First-party Data at Scale
Gain a deeper understanding of your customers, own your customer relationships
Deliver a Seamless Individualized Experience
Push robust loyalty data across your tech stack to individualize every interaction
Go to Market Fast
125+ pre-defined integrations and a large partner network let you easily integrate loyalty into your tech stack and deliver a seamless omnichannel experience
Build Lasting Emotional Bonds
Widest range of engagement modules give you meaningful ways to interact with customers between purchases
Elevate Your Omnichannel Marketing
Deliver spot-on messaging via web, SMS, social, email, or apps
Grocery Companies that succeeded with Annex Cloud’s Platform
Get instant insights into how much revenue you're losing to churn
Calculate Your Revenue Churn
On-demand Webinar:
A New Look at Loyalty as a Business-critical Growth Strategy
Get an insider’s view of why Surdyk’s upgraded their 16-year-old loyalty program, plus learn about the great results they’re seeing from some innovative incentives.
Darin Star
Founder & CEO
Erin Raese
SVP of Marketing & Partneships
Lindsey Coleman
eCommerce Manager
“It’s going to be about unlocking the future of shopping for our customers, meeting them in their customer journey in a highly personalized omni-fashion.”
Suresh Kumar, Executive VP, Global Chief Technology Officer, Chief Development Officer, Walmart
Resources
See Loyalty in Action
Be inspired with endless ways to make every customer interaction rewarding.
Let’s find the right program for your brand.