Coupons Won’t Cut It Anymore

Grocery stores have traditionally relied on personas to guide their marketing efforts, instead of data that comes directly from customers. Given that 51 percent of consumers visit five to seven grocery stores on average, not to mention shrinking margins, the pressure is on to find better ways to stand out and build value-based connections with customers that go beyond coupons, blind circulars, and discounts. Grocery loyalty programs collect first-party customer data at scale to equip you with real-time insights into who your best customers are, what they buy, why, and how often.

Download Loyalty One Sheet  

Drive Growth with these Enterprise-ready Loyalty Solutions

Omnichannel Loyalty

Omnichannel Loyalty

  • DotIncrease customer engagement at every touchpoint consistently
  • DotMix and match program types
  • DoteCommerce, social, in-store, POS, mobile
  • DotIntegrate loyalty into navigation, checkout, confirmation, and product pages
  • DotWide range of rewards
Incentive Engine

Incentive Engine

  • DotGenerate, maintain, and distribute rewards that can be redeemed across all channels
  • DotCreate segments with unique rules, restrictions, and redemption types
  • DotPercentage discounts, dollars off, product rewards, store credits, gift cards
  • DotCustomize by currency
  • DotFully seamless, omnichannel experiences, uses, and redemptions
Ratings & Reviews

Ratings & Reviews

  • DotReward customers for sharing their product experience
  • DotSocial proof increases conversion
  • DotUGC reaches customers across every channel

Loyalty Grocery Programs Should Be High on Your List

Loyalty gives you meaningful ways to engage your customers beyond discounts and coupons. It creates a mutual value exchange that removes the guesswork when it comes to understanding your end customers and increasing sales.

Download Loyalty Benefits for Grocery  

Benefits to B2B Brands

Benefits to Grocery Stores

Truly Understand Your Customer—360-degree customer profiles built with first-party loyalty data help you know who your customer is, what they purchase, why, and how often.

More Effective Marketing—Create smarter segments and offers your customers care about based on what they purchase, how often, and how much.

Higher Value Baskets & Increased Sales—Deliver timely, individualized experiences based on habits and preferences that lead to higher value orders. Spend increases by 68% when customers join grocery loyalty programs.

Deliver a Seamless Omnichannel Experience—Leverage first-party data in real time to deliver a unique individualized experience no matter where they shop.

Protect Margins—Offer rewards beyond coupons and discounts, such as early access to new products or personal shopping services.

Add Value between Purchases—Help with meal planning, shopping lists, wellness, and other tips individualized for each customer.

Benefits to Your Customers

Recognition & Rewards—Get rewarded for purchasing your products and for their advocacy.

Increased Relevancy—Receive content and offers tailored to their specific location, preferences, behaviors, and lifestyle.

Individualized Seamless Experience—Enjoy a consistent, individualized experience no matter how or where they interact with your brand.

Mutual Value Exchange—In exchange for sharing specific information, they enjoy a unique, value-based experience.

Value Beyond Discounts—Get benefits and rewards beyond discounts, such as early access to new products, meal planning, shopping lists, healthy eating tips, and more.

Benefits to Customers

Why Annex Cloud?

Annex Cloud’s enterprise-ready Loyalty Experience Platform™ combines best-in-class loyalty management with powerful engagement and communication modules, enabling groceries and supermarkets to build lasting customer bonds while accelerating growth.

Buy Only What You Need

Buy Only What You Need

The modular design lets you start with a mutual value exchange, then mix and match program and reward types as you grow

Collect First-party Data at Scale

Collect First-party Data at Scale

Gain a deeper understanding of your customers, own your customer relationships

Deliver a Seamless Individualized Experience

Deliver a Seamless Individualized Experience

Push robust loyalty data across your tech stack to individualize every interaction

Go to Market Fast

Go to Market Fast

125+ pre-defined integrations and a large partner network let you easily integrate loyalty into your tech stack and deliver a seamless omnichannel experience

Build Lasting Emotional Bonds

Build Lasting Emotional Bonds

Widest range of engagement modules give you meaningful ways to interact with customers between purchases

Elevate Your Omnichannel Marketing

Elevate Your Omnichannel Marketing

Deliver spot-on messaging via web, SMS, social, email, or apps

Grocery Companies that succeeded with Annex Cloud’s Platform

Read our free in-depth solutions guide on how to turn churn into lasting loyalty

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On-demand Webinar:
A New Look at Loyalty as a Business-critical Growth Strategy

Get an insider’s view of why Surdyk’s upgraded their 16-year-old loyalty program, plus learn about the great results they’re seeing from some innovative incentives.

Watch Now  

Darin Star

Darin Star

Founder & CEO

Irish Titan
Erin Raese

Erin Raese

SVP of Marketing & Partneships

Annex Cloud
Lindsey Coleman

Lindsey Coleman

eCommerce Manager


“It’s going to be about unlocking the future of shopping for our customers, meeting them in their customer journey in a highly personalized omni-fashion.”

Suresh Kumar, Executive VP, Global Chief Technology Officer, Chief Development Officer, Walmart

See Loyalty in Action

Be inspired with endless ways to make every customer interaction rewarding.

Let’s find the right program for your brand.

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