Grocery stores have traditionally relied on personas to guide their marketing efforts, instead of data that comes directly from customers. Given that 51 percent of consumers visit five to seven grocery stores on average, not to mention shrinking margins, the pressure is on to find better ways to stand out and build value-based connections with customers that go beyond coupons, blind circulars, and discounts. Grocery loyalty programs collect first-party customer data at scale to equip you with real-time insights into who your best customers are, what they buy, why, and how often.
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Loyalty gives you meaningful ways to engage your customers beyond discounts and coupons. It creates a mutual value exchange that removes the guesswork when it comes to understanding your end customers and increasing sales.
Truly Understand Your Customer—360-degree customer profiles built with first-party loyalty data help you know who your customer is, what they purchase, why, and how often.
More Effective Marketing—Create smarter segments and offers your customers care about based on what they purchase, how often, and how much.
Higher Value Baskets & Increased Sales—Deliver timely, individualized experiences based on habits and preferences that lead to higher value orders. Spend increases by 68% when customers join grocery loyalty programs.
Deliver a Seamless Omnichannel Experience—Leverage first-party data in real time to deliver a unique individualized experience no matter where they shop.
Protect Margins—Offer rewards beyond coupons and discounts, such as early access to new products or personal shopping services.
Add Value between Purchases—Help with meal planning, shopping lists, wellness, and other tips individualized for each customer.
Recognition & Rewards—Get rewarded for purchasing your products and for their advocacy.
Increased Relevancy—Receive content and offers tailored to their specific location, preferences, behaviors, and lifestyle.
Individualized Seamless Experience—Enjoy a consistent, individualized experience no matter how or where they interact with your brand.
Mutual Value Exchange—In exchange for sharing specific information, they enjoy a unique, value-based experience.
Value Beyond Discounts—Get benefits and rewards beyond discounts, such as early access to new products, meal planning, shopping lists, healthy eating tips, and more.
Annex Cloud’s Loyalty Experience Platform™ combines best-in-class loyalty management with powerful engagement and communication modules, enabling retailers to build lasting customer bonds while accelerating growth.
The modular design lets you start with a mutual value exchange, then mix and match program and reward types as you grow
Gain a deeper understanding of your customers, own your customer relationships
Push robust loyalty data across your tech stack to individualize every interaction
100+ pre-defined integrations and a large partner network let you easily integrate loyalty into your tech stack and deliver a seamless omnichannel experience
Widest range of engagement modules give you meaningful ways to interact with customers between purchases
Deliver spot-on messaging via web, SMS, social, email, or apps
In a competitive grocery landscape, stores that blend online and offline channels into a single cohesive customer experience will emerge as winners.READ MORE
Get an insider’s view of why Surdyk’s upgraded their 16-year-old loyalty program, plus learn about the great results they’re seeing from some innovative incentives.
Founder & CEO
SVP of Marketing & Partneships
Suresh Kumar, Executive VP, Global Chief Technology Officer, Chief Development Officer, Walmart