Sustainable Growth Never Goes Out of Style
According to McKinsey, fashion brands must optimize the channel mix while integrating the human touch. This can be challenging when customer data is fragmented across ecommerce, in-store, marketplaces, and third-party retailers. Today’s consumers have more choices than ever, and they want brand relationships that go beyond discounts. Differentiation is key to success. Fashion loyalty programs deliver robust first-party data, enabling direct value-based engagement that builds lasting bonds while accelerating growth.
Drive Growth with these Loyalty Solutions
Omnichannel Loyalty
Increase customer engagement at every touchpoint consistently- Mix and match program types
- eCommerce, social, in-store, POS, mobile
- Integrate loyalty into navigation, checkout, confirmation, and product pages
- Wide range of rewards
Native Receipt Scanner
- Reward customers everywhere they buy your products
- Identify upsell and cross-sell opportunities
- Gather valuable first-party customer data
Incentive Engine
- Generate, maintain, and distribute rewards that can be redeemed across all channels
- Create segments with unique rules, restrictions, and redemption types
- Percentage discounts, dollars off, product rewards, store credits, gift cards
- Customize by currency
- Fully seamless, omnichannel experiences, uses, and redemptions
A Fashion Loyalty Program that’s the Perfect Fit
Loyalty solutions create a mutual value exchange that enables meaningful engagement, deepens customer relationships, drives repeat sales, and even improves acquisition.
Benefits to Fashion Brands
Increase Customer Lifetime Value & Drive Growth—Increase AOV, frequency, and repeat purchase rate.
Truly Understand Your Customer—Know who your customer is, what they’re purchasing, why they’re purchasing, and how often—wherever they shop.
Accelerate Growth without Discounting—First-party loyalty data enables value-based engagement. Forbes reports repeat customers can increase sales by 47% and loyalty members spend up to 18% more.
Reduce Churn & Build Emotional Bonds—Deliver benefits customers can’t find anywhere else, like exclusivity and early access. Boost engagement and add value between purchases by rewarding desired behaviors and actions.
Deliver a Better Omnichannel Experience—Leverage first-party data at scale to individualize interactions across the entire journey.
Benefits to Your Customers
Increased Relevancy—Receive communications and offers tailored to their specific preferences, behaviors, and lifestyle.
Individualized Omnichannel Experience—Enjoy a unique, valued-based experience no matter how or where they interact with your brand.
Easily Redeem Rewards—Quickly see their reward status and redeem rewards wherever they shop.
Mutual Value Exchange—Know they’re buying from a brand that truly understands who they are and uses their data to deliver meaningful experiences.
Why Annex Cloud?
Annex Cloud’s Loyalty Experience Platform™ combines best-in-class loyalty management with powerful engagement and communication modules, enabling retailers to build lasting customer bonds while accelerating growth.
Buy Only What You Need
The modular design lets you start with a mutual value exchange, then mix and match program and reward types as you grow
Collect First-party Data at Scale
Gain a deeper understanding of your customers, own your customer relationships
Deliver a Seamless Individualized Experience
Push robust loyalty data across your tech stack to individualize every interaction
Go to Market Fast
100+ pre-defined integrations and a large partner network let you easily integrate loyalty into your tech stack and deliver a seamless omnichannel experience
Build Lasting Emotional Bonds
Widest range of engagement modules give you meaningful ways to interact with customers between purchases
Elevate Your Omnichannel Marketing
Deliver spot-on messaging via web, SMS, social, email, or apps
Successful Annex Cloud Fashion Brands
Top Fashion Brands Have a Loyal Customer Base
How do the most popular fashion brands build a loyal fanbase? Loyalty is the bedrock of retention in the fashion industry.
READ MORE
Market Movers Video
Maria Morais, Global Industry Principle at SAP, discusses how SAP has supported the Fashion industry, an industry designated as a non-essential business, through its change from a physical to a digital environment due to the tumultuous conditions caused by the Covid-19 pandemic.
See Loyalty in Action
Be inspired with endless ways to make every customer interaction rewarding.
GET A DEMOWe Can Help
Let's explore how loyalty can help you become one of your customers' most beloved brands.
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