Exceed style and fashion requirements of customers with robust delivery

Historically, loyalty to fashion brands has been very strong. Customer loyalty and retention plays a vital role in keeping customers engaged with a particular brand. Well-executed loyalty programs in the fashion industry help brands stay connected and engaged with their loyal customers across multiple channels. Increased engagement leads to an increase in customer lifetime value.

Boost customer engagement, get an inventory review in real-time, and keep up with demand and supply across all fashion channels and locations from one platform. That's where Annex Cloud helps fashion brands stay ahead of their customers evolving needs.

Key Products to Accomplish Growth in Fashion Industry

Customer Loyalty Program

Customer Loyalty Program

  • dotOnline Customer Loyalty
  • dotOmnichannel Loyalty
  • dotNative Receipt Scanning for Loyalty
Refer a Friend

Refer a Friend

  • dotIn-store loyalty and referrals
  • dotSegmentation / Campaign / Milestones engine
Visual Commerce

Visual Commerce

  • dotOmnichannel visual commerce

Revenue Benefits in Fashion Industry

Increased Customer

Increased repeat
purchase rate



Fashion Brands That Tasted Success with Annex Cloud’s Platform

Top Fashion Brands Have a Loyal Customer Base

How do most popular fashion brands build a loyal fanbase? Loyalty is the bedrock of retention in the fashion industry. Read more.


Resources for Fashion Loyalty Programs

Native Recipt Scanning
Fashion! Turn To The Left

Market Movers Video

Maria Morais, Global Industry Principle at SAP, discuss how SAP has supported the Fashion industry, an industry designated as a non-essential business, through its change from a physical to a digital environment due to the tumultuous conditions caused by the Covid-19 pandemic.

Maria Morais