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Sustainable Growth Never Goes Out of Style

According to McKinsey, fashion brands must optimize the channel mix while integrating the human touch. This can be challenging when customer data is fragmented across ecommerce, in-store, marketplaces, and third-party retailers. Today’s consumers have more choices than ever, and they want brand relationships that go beyond discounts. Differentiation is key to success. Fashion loyalty programs deliver robust first-party data, enabling direct value-based engagement that builds lasting bonds while accelerating growth.

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Drive Growth with these Enterprise-ready Loyalty Solutions

Omnichannel Loyalty

Omnichannel Loyalty

  • DotIncrease customer engagement at every touchpoint consistently
  • DotMix and match program types
  • DoteCommerce, social, in-store, POS, mobile
  • DotIntegrate loyalty into navigation, checkout, confirmation, and product pages
  • DotWide range of rewards
Native Receipt Scanner

Native Receipt Scanner

  • DotReward customers everywhere they buy your products
  • DotIdentify upsell and cross-sell opportunities
  • DotGather valuable first-party customer data
Incentive Engine

Incentive Engine

  • DotGenerate, maintain, and distribute rewards that can be redeemed across all channels
  • DotCreate segments with unique rules, restrictions, and redemption types
  • DotPercentage discounts, dollars off, product rewards, store credits, gift cards
  • DotCustomize by currency
  • DotFully seamless, omnichannel experiences, uses, and redemptions

A Fashion Loyalty Program that’s the Perfect Fit

Loyalty solutions create a mutual value exchange that enables meaningful engagement, deepens customer relationships, drives repeat sales, and even improves acquisition.

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Benefits to Fashion Brands

Benefits to Fashion Brands

Increase Customer Lifetime Value & Drive Growth—Increase AOV, frequency, and repeat purchase rate.

Truly Understand Your Customer—Know who your customer is, what they’re purchasing, why they’re purchasing, and how often—wherever they shop.

Accelerate Growth without Discounting—First-party loyalty data enables value-based engagement. Forbes reports repeat customers can increase sales by 47% and loyalty members spend up to 18% more.

Reduce Churn & Build Emotional Bonds—Deliver benefits customers can’t find anywhere else, like exclusivity and early access. Boost engagement and add value between purchases by rewarding desired behaviors and actions.

Deliver a Better Omnichannel Experience—Leverage first-party data at scale to individualize interactions across the entire journey.

Benefits to Your Customers

Increased Relevancy—Receive communications and offers tailored to their specific preferences, behaviors, and lifestyle.

Individualized Omnichannel Experience—Enjoy a unique, valued-based experience no matter how or where they interact with your brand.

Easily Redeem Rewards—Quickly see their reward status and redeem rewards wherever they shop.

Mutual Value Exchange—Know they’re buying from a brand that truly understands who they are and uses their data to deliver meaningful experiences.

Benefits to Your Customers

Why Annex Cloud?

Annex Cloud’s enterprise-ready Loyalty Experience Platform™ combines best-in-class loyalty management with powerful engagement and communication modules, enabling fashion brands to build lasting customer bonds while accelerating growth.

Buy Only What You Need

Buy Only What You Need

The modular design lets you start with a mutual value exchange, then mix and match program and reward types as you grow

Collect First-party Data at Scale

Collect First-party Data at Scale

Gain a deeper understanding of your customers, own your customer relationships

Deliver a Seamless Individualized Experience

Deliver a Seamless Individualized Experience

Push robust loyalty data across your tech stack to individualize every interaction

Go to Market Fast

Go to Market Fast

125+ pre-defined integrations and a large partner network let you easily integrate loyalty into your tech stack and deliver a seamless omnichannel experience

Build Lasting Emotional Bonds

Build Lasting Emotional Bonds

Widest range of engagement modules give you meaningful ways to interact with customers between purchases

Elevate Your Omnichannel Marketing

Elevate Your Omnichannel Marketing

Deliver spot-on messaging via web, SMS, social, email, or apps

Successful Annex Cloud Fashion Brands

NIC+ZOE Harrods Jane_logo
W Concept Tradehome Shoes Vionic

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Maria Morais

Market Movers Video

Maria Morais, Global Industry Principle at SAP, discusses how SAP has supported the Fashion industry, an industry designated as a non-essential business, through its change from a physical to a digital environment due to the tumultuous conditions caused by the Covid-19 pandemic.

See Loyalty in Action

Be inspired with endless ways to make every customer interaction rewarding.


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