The Direct Sales MLM business model is unique. Given that the attrition rate can run as high as 90%, retaining end customers and distributors is essential to keeping the MLM lifecycle going strong. Unfortunately, most MLM software isn’t designed for retention and most MLM companies don’t have the resources to motivate and reward all levels at scale. MLM direct sales loyalty programs help improve retention, add value beyond discounts, and keep all levels engaged and motivated.
MLM companies need to not only keep end customers engaged and coming back, they also need to motivate and reward distributors to maximize their sales potential. MLM direct sales loyalty programs enable MLM organizations to engage and motivate distributors and end customers in meaningful ways that enable success on every level.
Increase Retention—Bain & Company reports a 5% increase in retention can increase profits up to 75%. Loyalty enables value-based engagement that can improve the retention of both retail customers and distributors.
Accelerate Growth without Discounting—Reward profitable behaviors, such as holding events, completing training, cross-selling, hitting specific sales tiers, or referring others. Hold contests or create healthy competition with distributor leaderboards.
Simplify & Increase Customer Acquisition—Gain new customers through advocates, referrals, and influencers.
Identify and Reward Best Performers—Loyalty collects first-party data at scale to make it easy to identify your best customers and distributors, as well as understand what incentives they value most.
Free Up Distributors—Loyalty does the heavy lifting, communicating with, motivating, and rewarding end customers, freeing up your distributors’ time to focus on finding new customers and downline growth.
Offer Flexible Rewards—Go beyond discounts and commissions to offer products, SWAG, gift cards, exclusive access, VIP events, and more.
Increased Relevancy—Receive communications and offers tailored to their specific preferences, behaviors, and lifestyle.
Individualized Seamless Experience—Get a unique value-based experience no matter how or where they purchase your products.
Mutual Value Exchange—Know they’re buying from a brand that truly understands who they are, what they’re looking for, and uses the data they share to deliver a unique, meaningful experience.
Easily Redeem Rewards—Quickly see their reward status and redeem rewards wherever they shop.
Independent Associate Lifetime Value
End Customer Lifetime Value
Average Order Value
New Customer Acquisition
Annex Cloud’s Loyalty Experience Platform™ combines best-in-class loyalty management with powerful engagement and communication modules, enabling MLMs to improve retention and drive growth on every level.
The modular design lets you start with a mutual value exchange, then mix and match program and reward types as you grow
Gain a deeper understanding of your customers and distributors, own your relationships
Push robust loyalty data across your tech stack to individualize customer and distributor interactions
100+ pre-defined integrations, large partner network, and range of API options let you easily integrate loyalty into your tech stack. Annex Cloud’s Loyalty Experience Platform is purpose-built to increase retention
Widest range of engagement modules and flexible rules engine give you meaningful ways to interact with and incent both customers and distributors
Deliver spot-on messaging via web, SMS, social, email, or apps
Annex Cloud MLM clients have seen up to a 11% increase in AOV, 32% increase in repeat purchase rate, 7% increase in new acquisition, and 40% increase in customer lifetime value
Annex Cloud does business in more than 50 countries, including support for multiple languages and currencies