Reward Success Across Your MLM Network
The Direct Sales MLM business model is unique. Given that the attrition rate can run as high as 90%, retaining end customers and distributors is essential to keeping the MLM lifecycle going strong. Unfortunately, most MLM software isn’t designed for retention and most MLM companies don’t have the resources to motivate and reward all levels at scale. MLM direct sales loyalty programs help improve retention, add value beyond discounts, and keep all levels engaged and motivated.
Drive Growth with these Loyalty Solutions
Omnichannel Loyalty
Increase customer engagement at every touchpoint consistently- Mix and match program types
- eCommerce, social, in-store, POS, mobile
- Integrate loyalty into navigation, checkout, confirmation, and product pages
- Wide range of rewards
Incentive Engine
- Generate, maintain, and distribute rewards that can be redeemed across all channels
- Create segments with unique rules, restrictions, and redemption types
- Percentage discounts, dollars off, product rewards, store credits, gift cards
- Customize by currency
- Fully seamless, omnichannel experiences, uses, and redemptions
Gamification
- Create excitement among loyalty members
- Award badges for desired actions
- Leaderboards to motivate with friendly competition
- Create campaigns with key milestones
Without a loyalty initiative, only 20% of new customers will make a second purchase.
Source: Zodiac
MLM Direct Sales Loyalty Programs Are Good for Business
MLM companies need to not only keep end customers engaged and coming back, they also need to motivate and reward distributors to maximize their sales potential. MLM direct sales loyalty programs enable MLM organizations to engage and motivate distributors and end customers in meaningful ways that enable success on every level.
For MLM Organizations
Increase Retention—Bain & Company reports a 5% increase in retention can increase profits up to 75%. Loyalty enables value-based engagement that can improve the retention of both retail customers and distributors.
Accelerate Growth without Discounting—Reward profitable behaviors, such as holding events, completing training, cross-selling, hitting specific sales tiers, or referring others. Hold contests or create healthy competition with distributor leaderboards.
Simplify & Increase Customer Acquisition—Gain new customers through advocates, referrals, and influencers.
Identify and Reward Best Performers—Loyalty collects first-party data at scale to make it easy to identify your best customers and distributors, as well as understand what incentives they value most.
Free Up Distributors—Loyalty does the heavy lifting, communicating with, motivating, and rewarding end customers, freeing up your distributors’ time to focus on finding new customers and downline growth.
Offer Flexible Rewards—Go beyond discounts and commissions to offer products, SWAG, gift cards, exclusive access, VIP events, and more.
For End Customers
Increased Relevancy—Receive communications and offers tailored to their specific preferences, behaviors, and lifestyle.
Individualized Seamless Experience—Get a unique value-based experience no matter how or where they purchase your products.
Mutual Value Exchange—Know they’re buying from a brand that truly understands who they are, what they’re looking for, and uses the data they share to deliver a unique, meaningful experience.
Easily Redeem Rewards—Quickly see their reward status and redeem rewards wherever they shop.
Loyalty Increases Your Bottom Line
Up to 700%
Independent Associate Lifetime Value
Up to 3.5 years
End Customer Lifetime Value
Up to 400%
Subscription Retention
Up to 20%
Average Order Value
Up to 16%
New Customer Acquisition
Why Annex Cloud?
Annex Cloud’s Loyalty Experience Platform™ combines best-in-class loyalty management with powerful engagement and communication modules, enabling MLMs to improve retention and drive growth on every level.
Buy Only What You Need
The modular design lets you start with a mutual value exchange, then mix and match program and reward types as you grow
Collect First-party Data at Scale
Gain a deeper understanding of your customers and distributors, own your relationships
Deliver a Seamless Individualized Experience
Push robust loyalty data across your tech stack to individualize customer and distributor interactions
Go to Market Fast
100+ pre-defined integrations, large partner network, and range of API options let you easily integrate loyalty into your tech stack. Annex Cloud’s Loyalty Experience Platform is purpose-built to increase retention
Gain Maximum Flexibility
Widest range of engagement modules and flexible rules engine give you meaningful ways to interact with and incent both customers and distributors
Elevate Your Omnichannel Marketing
Deliver spot-on messaging via web, SMS, social, email, or apps
Invest in Proven MLM Success
Annex Cloud MLM clients have seen up to a 11% increase in AOV, 32% increase in repeat purchase rate, 7% increase in new acquisition, and 40% increase in customer lifetime value
Simplify Global Support
Annex Cloud does business in more than 50 countries, including support for multiple languages and currencies
Successful Annex Cloud Direct Sales MLM Companies
Why Emotional Loyalty Matters More than Ever
Learn the psychology behind consumer behavior and how to harness emotional loyalty for sustained growth.
READ MORE
Market Movers Video
Learn how Casper Aagaard Rasmussen, VP of Enterprise Platforms at Valtech talks about loyalty tactics and how brands & manufacturers can increase their emotional equity with their consumers.
Resources
See Loyalty in Action
Be inspired with endless ways to make every customer interaction rewarding.
GET A DEMOWe Can Help
Let's explore how loyalty can help you become one of your customers' most beloved brands.
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