Reward Success Across Your MLM Network

The Direct Sales MLM business model is unique. Given that the attrition rate can run as high as 90%, retaining end customers and distributors is essential to keeping the MLM lifecycle going strong. Unfortunately, most MLM software isn’t designed for retention and most MLM companies don’t have the resources to motivate and reward all levels at scale. MLM direct sales loyalty programs help improve retention, add value beyond discounts, and keep all levels engaged and motivated.

Download Loyalty One Sheet  

Drive Growth with these Loyalty Solutions

Omnichannel Loyalty

Omnichannel Loyalty

  • DotIncrease customer engagement at every touchpoint consistently
  • DotMix and match program types
  • DoteCommerce, social, in-store, POS, mobile
  • DotIntegrate loyalty into navigation, checkout, confirmation, and product pages
  • DotWide range of rewards
Incentive Engine

Incentive Engine

  • DotGenerate, maintain, and distribute rewards that can be redeemed across all channels
  • DotCreate segments with unique rules, restrictions, and redemption types
  • DotPercentage discounts, dollars off, product rewards, store credits, gift cards
  • DotCustomize by currency
  • DotFully seamless, omnichannel experiences, uses, and redemptions
Gamification

Gamification

  • DotCreate excitement among loyalty members
  • DotAward badges for desired actions
  • DotLeaderboards to motivate with friendly competition
  • DotCreate campaigns with key milestones

Without a loyalty initiative, only 20% of new customers will make a second purchase.

Source: Zodiac

MLM Direct Sales Loyalty Programs Are Good for Business

MLM companies need to not only keep end customers engaged and coming back, they also need to motivate and reward distributors to maximize their sales potential. MLM direct sales loyalty programs enable MLM organizations to engage and motivate distributors and end customers in meaningful ways that enable success on every level.

For MLM Organizations

For MLM Organizations

Increase Retention—Bain & Company reports a 5% increase in retention can increase profits up to 75%. Loyalty enables value-based engagement that can improve the retention of both retail customers and distributors.

Accelerate Growth without Discounting—Reward profitable behaviors, such as holding events, completing training, cross-selling, hitting specific sales tiers, or referring others. Hold contests or create healthy competition with distributor leaderboards.

Simplify & Increase Customer Acquisition—Gain new customers through advocates, referrals, and influencers.

Identify and Reward Best Performers—Loyalty collects first-party data at scale to make it easy to identify your best customers and distributors, as well as understand what incentives they value most.

Free Up Distributors—Loyalty does the heavy lifting, communicating with, motivating, and rewarding end customers, freeing up your distributors’ time to focus on finding new customers and downline growth.

Offer Flexible Rewards—Go beyond discounts and commissions to offer products, SWAG, gift cards, exclusive access, VIP events, and more.

For End Customers

Increased Relevancy—Receive communications and offers tailored to their specific preferences, behaviors, and lifestyle.

Individualized Seamless Experience—Get a unique value-based experience no matter how or where they purchase your products.

Mutual Value Exchange—Know they’re buying from a brand that truly understands who they are, what they’re looking for, and uses the data they share to deliver a unique, meaningful experience.

Easily Redeem Rewards—Quickly see their reward status and redeem rewards wherever they shop.

For End Customers

Loyalty Increases Your Bottom Line

Up to 700%

Up to 700%

Independent Associate Lifetime Value

Up to 3.5 years

Up to 3.5 years

End Customer Lifetime Value

Up to 400%

Up to 400%

Subscription Retention

Up to 20%

Up to 20%

Average Order Value

Up to 16%

Up to 16%

New Customer Acquisition

Why Annex Cloud?

Annex Cloud’s Loyalty Experience Platform™ combines best-in-class loyalty management with powerful engagement and communication modules, enabling MLMs to improve retention and drive growth on every level.

Buy Only What You Need

Buy Only What You Need

The modular design lets you start with a mutual value exchange, then mix and match program and reward types as you grow

Collect First-party Data at Scale

Collect First-party Data at Scale

Gain a deeper understanding of your customers and distributors, own your relationships

Deliver a Seamless Individualized Experience

Deliver a Seamless Individualized Experience

Push robust loyalty data across your tech stack to individualize customer and distributor interactions

Go to Market Fast

Go to Market Fast

100+ pre-defined integrations, large partner network, and range of API options let you easily integrate loyalty into your tech stack. Annex Cloud’s Loyalty Experience Platform is purpose-built to increase retention

Gain Maximum Flexibility

Gain Maximum Flexibility

Widest range of engagement modules and flexible rules engine give you meaningful ways to interact with and incent both customers and distributors

Elevate Your Omnichannel Marketing

Elevate Your Omnichannel Marketing

Deliver spot-on messaging via web, SMS, social, email, or apps

Invest in Proven MLM Success

Invest in Proven MLM Success

Annex Cloud MLM clients have seen up to a 11% increase in AOV, 32% increase in repeat purchase rate, 7% increase in new acquisition, and 40% increase in customer lifetime value

Simplify Global Support

Simplify Global Support

Annex Cloud does business in more than 50 countries, including support for multiple languages and currencies

Successful Annex Cloud Direct Sales MLM Companies

Why Emotional Loyalty Matters More than Ever

Learn the psychology behind consumer behavior and how to harness emotional loyalty for sustained growth.

READ MORE
White Paper
Javier Flores

Market Movers Video

Learn how Casper Aagaard Rasmussen, VP of Enterprise Platforms at Valtech talks about loyalty tactics and how brands & manufacturers can increase their emotional equity with their consumers.

See Loyalty in Action

Be inspired with endless ways to make every customer interaction rewarding.

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We Can Help

Let's explore how loyalty can help you become one of your customers' most beloved brands.

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