Reward Success Across Your Direct Sales Network
The Direct Sales business model is unique. Most Direct Sales companies don’t have the resources to motivate and reward retail customers, preferred customers, and distributors at scale. Given that the attrition rate can run as high as 90%, retaining customers and distributors is essential to keeping the Direct Sales growth engine going strong. Most Direct Sales software isn’t designed to enable unique engagement and retention strategies—and it’s proprietary, making integration with most loyalty solutions difficult. Annex Cloud’s Direct Sales loyalty program solution is purpose-built for retention across all levels, easily integrates into your tech stack, and enables value-based engagement that can be strategically and uniquely personalized on every level.
Drive Growth with these Loyalty Solutions
Omnichannel Loyalty
Increase customer engagement at every touchpoint consistently- Mix and match program types
- eCommerce, social, in-store, POS, mobile
- Integrate loyalty into navigation, checkout, confirmation, and product pages
- Wide range of rewards
Incentive Engine
- Generate, maintain, and distribute rewards that can be redeemed across all channels
- Create segments with unique rules, restrictions, and redemption types
- Percentage discounts, dollars off, product rewards, store credits, gift cards
- Customize by currency
- Fully seamless, omnichannel experiences, uses, and redemptions
Gamification
- Create excitement among loyalty members
- Award badges for desired actions
- Leaderboards to motivate with friendly competition
- Create campaigns with key milestones
Without a loyalty initiative, only 20% of new customers will make a second purchase.
Source: Zodiac
Unique Solutions for Unique Needs
Annex Cloud’s modular, flexible direct sales loyalty program solution empowers direct sales companies to easily address the unique needs of each level within the network. Define different rules, tier structures, rewards, desired actions, campaigns, and more.
Download Loyalty Benefits for Direct Sales
Retail Customers
Reward your occasional retail customers for:
Sharing products they love- Referring retail or preferred customers
- Writing ratings & reviews
- Connecting and sharing on social
- Expanding into other product categories
Preferred Customers
Create exclusive incentives and rewards for your consistent, best customers:
- Earn more when they autoship
- The more they buy, the more they earn
- Earn better pricing based on volume and/or frequency
- Gain early access to new products, invitations to VIP events, free shipping, and more
- Expanding into other product categories
Distributors
Retail and preferred customer referrals automatically become part of their downline. Reward distributors for:
- Downloading the app
- Participating in conventions and training
- Upselling and cross-selling
- Reaching sales tiers
- Being a top performer
- Participating in contests
Loyalty Increases Your Bottom Line
Up to 700%
Independent Associate Lifetime Value
Up to 3.5 years
End Customer Lifetime Value
Up to 400%
Subscription Retention
Up to 20%
Average Order Value
Up to 16%
New Customer Acquisition
Why Annex Cloud?
Annex Cloud’s Loyalty Experience Platform™ combines best-in-class loyalty management with powerful engagement and communication modules, enabling Direct Sales organizations to improve retention and drive growth on every level.
Buy Only What You Need
The modular design lets you start with a mutual value exchange, then mix and match program and reward types as you grow
Collect First-party Data at Scale
Gain a deeper understanding of your retail customers, preferred customers, and distributors, so you can build unique, engaging experiences for each level
Deliver a Seamless Individualized Experience
Push robust loyalty data across your tech stack to individualize customer and distributor interactions
Go to Market Fast
100+ pre-defined integrations, large partner network, and range of API options let you easily integrate loyalty into your tech stack. Annex Cloud’s Loyalty Experience Platform is purpose-built to increase retention.
Gain Maximum Flexibility
Widest range of engagement modules and flexible rules engine allow you to motivate, incent, and reward retail customers, preferred customers, and distributors in unique ways
Elevate Your Omnichannel Marketing
Deliver spot-on messaging via web, SMS, social, email, or apps
Invest in Proven Direct Sales Success
Annex Cloud Direct Sales clients have seen up to a 11% increase in AOV, 32% increase in repeat purchase rate, 7% increase in new acquisition, and 40% increase in customer lifetime value
Simplify Global Support
Annex Cloud does business in more than 50 countries, including support for multiple languages and currencies
Successful Annex Cloud Direct Sales Customers
Why Emotional Loyalty Matters More than Ever
Learn the psychology behind consumer behavior and how to harness emotional loyalty for sustained growth.
READ MORE
Nu Skin Driving Loyalty with Annex Cloud
Hear directly from Nu Skin, a leader in the personal care products market, about why they chose Annex Cloud's Loyalty Experience Platform and how it enables them to effectively engage, reward, and grow every level of their direct sales network.
Resources
See Loyalty in Action
Be inspired with endless ways to make every customer interaction rewarding.
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