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Break the Mold to Sustain Growth
Less than 15% of customers buy through CPG and FMCG ecommerce, with the majority buying through channels. Changes to data privacy laws and the phasing out of third-party cookies are challenging CPGs, FMCGs and manufacturers to find new ways to support omnichannel shopping, improve targeting across all touchpoints, and expand promotional strategies beyond discounts to include perks like exclusivity and community. Loyalty delivers first-party data at scale, providing valuable insights that enable relevance-led marketing campaigns.
Drive Growth with these Enterprise-ready Loyalty Solutions
Omnichannel Loyalty
Increase customer engagement at every touchpoint consistently- Mix and match program types
- eCommerce, social, in-store, POS, mobile
- Integrate loyalty into navigation, checkout, confirmation, and product pages
- Wide range of rewards
Native Receipt Scanner
- Reward customers everywhere they buy your products
- Identify upsell and cross-sell opportunities
- Gather valuable first-party customer data
Ratings & Reviews
- Reward customers for sharing their product experience
- Social proof increases conversion
- UGC reaches customers across every channel
B2C & B2B Loyalty in One Flexible Solution
Annex Cloud’s modular and flexible loyalty solution enables CPGs, FMCGs and manufacturers to recognize and reward their multiple customer segments in meaningful ways that drive growth.
Download Loyalty Benefits for CPG/FMCG
Distributors & Operators
- Identify and reward top performers
- Make it easy for them to share invoices (via upload, email, or text) to understand who is buying what, why, and how often
- Build & leverage a robust profile
- Identify meaningful rewards based on activity and preferences
- Incentivize & influence behaviors and actions that drive growth
- Increase purchase frequency, average order, and lifetime value
- Enable upselling & cross-selling
End Customers
- Leverage robust first-party data to understand what they buy, how often, typical spend
- Reward them for specific actions and purchases
- Recognize and reward your best customers with exclusive benefits
- Make it easy for them to share receipts (via upload, email, or text) to earn rewards no matter where they buy
- Create unique offers and promotions tailored to their specific preferences
- Deliver a consistent, personalized experience no matter where they interact
- Provide a relevant, meaningful experience in exchange for them sharing their data
- Minimize price sensitivity by providing unique, relevant benefits across the entire journey
Why Annex Cloud?
Annex Cloud’s enterprise-ready Loyalty Experience Platform™ combines best-in-class loyalty management with powerful engagement and communication modules, enabling CPG/FMCG brands and manufacturers to build lasting customer bonds while accelerating growth.
Buy Only What You Need
The modular design lets you start with a mutual value exchange, then mix and match program and reward types as you grow
Collect First-party Data at Scale
Gain a deeper understanding of your customers, own your customer relationships
Deliver a Seamless Individualized Experience
Push robust loyalty data across your tech stack to individualize every interaction
Go to Market Fast
125+ pre-defined integrations and a large partner network let you easily integrate loyalty into your tech stack and deliver a seamless omnichannel experience
Build Lasting Emotional Bonds
Widest range of engagement modules give you meaningful ways to interact with customers between purchases
Elevate Your Omnichannel Marketing
Deliver spot-on messaging via web, SMS, social, email, or apps
Successful Annex Cloud CPGs/FMCGs/Manufacturers
Get instant insights into how much revenue you're losing to churn
Calculate Your Revenue Churn
Market Movers Video
Find out how the pandemic shifted the way retailers, CPGs, manufacturers and wholesalers think about the in-store experience, and how they’re making the shift to online.
See Loyalty in Action
Be inspired with endless ways to make every customer interaction rewarding.
GET A DEMOWe Can Help
Let's explore how loyalty can help you become one of your customers' most beloved brands.
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