Less than 15% of customers buy through CPG ecommerce, with the majority buying through channels. Changes to data privacy laws and the phasing out of third-party cookies are challenging CPGs and manufacturers to find new ways to support omnichannel shopping, improve targeting across all touchpoints, and expand promotional strategies beyond discounts to include perks like exclusivity and community. Loyalty delivers first-party data at scale, providing valuable insights that enable relevance-led marketing campaigns.
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Loyalty gives you new ways to boost engagement, drive more sales, and increase acquisition. It creates a mutual value exchange that removes the guesswork when it comes to understanding your end customers.
Keep Your Digital Advertising Advantage—First-party loyalty data gives you the details you need to continue executing your digital advertising and get better results
Truly Understand Your Customer—No more personas, know who your customer is, what they’re purchasing, why they’re purchasing, and how often
Increase Customer Lifetime Value—Increase frequency and repeat purchase rate, tap loyalty members to drive up eCommerce sales
Know All of Your Customers Wherever They Shop—Capture customer information and transactional data anywhere they purchase your products
New Cost-effective Acquisition Channels—Recognize and reward advocates and influencers, while reducing your cost of acquisition
Build Lasting Emotional Bonds—Boost engagement between purchases by rewarding customers for desired behaviors and social interactions
Recognition & Reward—Recognize and reward your customers for purchasing your products and for their advocacy
Increased Relevancy—Send content and offers tailored to their specific preferences, behaviors, and lifestyle
Individualized Seamless Experience—Enjoy a consistent, personalized experience no matter how or where they interact with your brand
Mutual Value Exchange—Show your customer you truly understand them by using their data to create a unique journey
Annex Cloud’s enterprise-ready Loyalty Experience Platform™ combines best-in-class loyalty management with powerful engagement and communication modules, enabling CPG brands and manufacturers to build lasting customer bonds while accelerating growth.
The modular design lets you start with a mutual value exchange, then mix and match program and reward types as you grow
Gain a deeper understanding of your customers, own your customer relationships
Push robust loyalty data across your tech stack to individualize every interaction
100+ pre-defined integrations and a large partner network let you easily integrate loyalty into your tech stack and deliver a seamless omnichannel experience
Widest range of engagement modules give you meaningful ways to interact with customers between purchases
Deliver spot-on messaging via web, SMS, social, email, or apps