Break the Mold to Sustain Growth

Less than 15% of customers buy through CPG ecommerce, with the majority buying through channels. Changes to data privacy laws and the phasing out of third-party cookies are challenging CPGs and manufacturers to find new ways to support omnichannel shopping, improve targeting across all touchpoints, and expand promotional strategies beyond discounts to include perks like exclusivity and community. Loyalty delivers first-party data at scale, providing valuable insights that enable relevance-led marketing campaigns.

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Drive Growth with these Loyalty Solutions

Omnichannel Loyalty

Omnichannel Loyalty

  • DotIncrease customer engagement at every touchpoint consistently
  • DotMix and match program types
  • DoteCommerce, social, in-store, POS, mobile
  • DotIntegrate loyalty into navigation, checkout, confirmation, and product pages
  • DotWide range of rewards
Native Receipt Scanner

Native Receipt Scanner

  • DotReward customers everywhere they buy your products
  • DotIdentify upsell and cross-sell opportunities
  • DotGather valuable first-party customer data
Ratings & Reviews

Ratings & Reviews

  • DotReward customers for sharing their product experience
  • DotSocial proof increases conversion
  • DotUGC reaches customers across every channel

Loyalty Is Your Missing Link

Loyalty gives you new ways to boost engagement, drive more sales, and increase acquisition. It creates a mutual value exchange that removes the guesswork when it comes to understanding your end customers.

Download Loyalty Benefits for CPG  

Benefits to CPGs & Manufacturers

Benefits to CPGs & Manufacturers

Keep Your Digital Advertising Advantage—First-party loyalty data gives you the details you need to continue executing your digital advertising and get better results

Truly Understand Your Customer—No more personas, know who your customer is, what they’re purchasing, why they’re purchasing, and how often

Increase Customer Lifetime Value—Increase frequency and repeat purchase rate, tap loyalty members to drive up eCommerce sales

Know All of Your Customers Wherever They Shop—Capture customer information and transactional data anywhere they purchase your products

New Cost-effective Acquisition Channels—Recognize and reward advocates and influencers, while reducing your cost of acquisition

Build Lasting Emotional Bonds—Boost engagement between purchases by rewarding customers for desired behaviors and social interactions

Benefits to Customers

Recognition & Reward—Recognize and reward your customers for purchasing your products and for their advocacy

Increased Relevancy—Send content and offers tailored to their specific preferences, behaviors, and lifestyle

Individualized Seamless Experience—Enjoy a consistent, personalized experience no matter how or where they interact with your brand

Mutual Value Exchange—Show your customer you truly understand them by using their data to create a unique journey

Benefits to Customers

Why Annex Cloud?

Annex Cloud’s Loyalty Experience Platform™ combines best-in-class loyalty management with powerful engagement and communication modules, enabling retailers to build lasting customer bonds while accelerating growth.

Buy Only What You Need

Buy Only What You Need

The modular design lets you start with a mutual value exchange, then mix and match program and reward types as you grow

Collect First-party Data at Scale

Collect First-party Data at Scale

Gain a deeper understanding of your customers, own your customer relationships

Deliver a Seamless Individualized Experience

Deliver a Seamless Individualized Experience

Push robust loyalty data across your tech stack to individualize every interaction

Go to Market Fast

Go to Market Fast

100+ pre-defined integrations and a large partner network let you easily integrate loyalty into your tech stack and deliver a seamless omnichannel experience

Build Lasting Emotional Bonds

Build Lasting Emotional Bonds

Widest range of engagement modules give you meaningful ways to interact with customers between purchases

Elevate Your Omnichannel Marketing

Elevate Your Omnichannel Marketing

Deliver spot-on messaging via web, SMS, social, email, or apps

Successful Annex Cloud CPGs/Manufacturers

Native Receipt Scanning Strategy to Collect Innovative Data

Native Receipt scanner uses cutting-edge technology to gather demographic and social data while strengthening customer loyalty. Read our white paper to know more.

DOWNLOAD WHITE PAPER
Jordan Knapp

Market Movers Video

Find out how the pandemic shifted the way retailers, CPGs, manufacturers and wholesalers think about the in-store experience, and how they’re making the shift to online.

See Loyalty in Action

Be inspired with endless ways to make every customer interaction rewarding.

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We Can Help

Let's explore how loyalty can help you become one of your customers' most beloved brands.

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