Break the Mold to Sustain Growth

Less than 15% of customers buy through CPG and FMCG ecommerce, with the majority buying through channels. Changes to data privacy laws and the phasing out of third-party cookies are challenging CPGs, FMCGs and manufacturers to find new ways to support omnichannel shopping, improve targeting across all touchpoints, and expand promotional strategies beyond discounts to include perks like exclusivity and community. Loyalty delivers first-party data at scale, providing valuable insights that enable relevance-led marketing campaigns.

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Drive Growth with these Enterprise-ready Loyalty Solutions

Omnichannel Loyalty

Omnichannel Loyalty

  • DotIncrease customer engagement at every touchpoint consistently
  • DotMix and match program types
  • DoteCommerce, social, in-store, POS, mobile
  • DotIntegrate loyalty into navigation, checkout, confirmation, and product pages
  • DotWide range of rewards
Native Receipt Scanner

Native Receipt Scanner

  • DotReward customers everywhere they buy your products
  • DotIdentify upsell and cross-sell opportunities
  • DotGather valuable first-party customer data
Ratings & Reviews

Ratings & Reviews

  • DotReward customers for sharing their product experience
  • DotSocial proof increases conversion
  • DotUGC reaches customers across every channel

B2C & B2B Loyalty in One Flexible Solution

Annex Cloud’s modular and flexible loyalty solution enables CPGs, FMCGs and manufacturers to recognize and reward their multiple customer segments in meaningful ways that drive growth.

Download Loyalty Benefits for CPG/FMCG  

Benefits to CPGs & Manufacturers

Distributors & Operators

  • Identify and reward top performers
  • Make it easy for them to share invoices (via upload, email, or text) to understand who is buying what, why, and how often
  • Build & leverage a robust profile
  • Identify meaningful rewards based on activity and preferences
  • Incentivize & influence behaviors and actions that drive growth
  • Increase purchase frequency, average order, and lifetime value
  • Enable upselling & cross-selling

End Customers

  • Leverage robust first-party data to understand what they buy, how often, typical spend
  • Reward them for specific actions and purchases
  • Recognize and reward your best customers with exclusive benefits
  • Make it easy for them to share receipts (via upload, email, or text) to earn rewards no matter where they buy
  • Create unique offers and promotions tailored to their specific preferences
  • Deliver a consistent, personalized experience no matter where they interact
  • Provide a relevant, meaningful experience in exchange for them sharing their data
  • Minimize price sensitivity by providing unique, relevant benefits across the entire journey
Benefits to Customers

Why Annex Cloud?

Annex Cloud’s enterprise-ready Loyalty Experience Platform™ combines best-in-class loyalty management with powerful engagement and communication modules, enabling CPG/FMCG brands and manufacturers to build lasting customer bonds while accelerating growth.

Buy Only What You Need

Buy Only What You Need

The modular design lets you start with a mutual value exchange, then mix and match program and reward types as you grow

Collect First-party Data at Scale

Collect First-party Data at Scale

Gain a deeper understanding of your customers, own your customer relationships

Deliver a Seamless Individualized Experience

Deliver a Seamless Individualized Experience

Push robust loyalty data across your tech stack to individualize every interaction

Go to Market Fast

Go to Market Fast

125+ pre-defined integrations and a large partner network let you easily integrate loyalty into your tech stack and deliver a seamless omnichannel experience

Build Lasting Emotional Bonds

Build Lasting Emotional Bonds

Widest range of engagement modules give you meaningful ways to interact with customers between purchases

Elevate Your Omnichannel Marketing

Elevate Your Omnichannel Marketing

Deliver spot-on messaging via web, SMS, social, email, or apps

Successful Annex Cloud CPGs/FMCGs/Manufacturers

Read our free in-depth solutions guide on how to turn churn into lasting loyalty

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Jordan Knapp

Market Movers Video

Find out how the pandemic shifted the way retailers, CPGs, manufacturers and wholesalers think about the in-store experience, and how they’re making the shift to online.

See Loyalty in Action

Be inspired with endless ways to make every customer interaction rewarding.


We Can Help

Let's explore how loyalty can help you become one of your customers' most beloved brands.


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