Break the Mold to Sustain Growth
Less than 15% of customers buy through CPG ecommerce, with the majority buying through channels. Changes to data privacy laws and the phasing out of third-party cookies are challenging CPGs and manufacturers to find new ways to support omnichannel shopping, improve targeting across all touchpoints, and expand promotional strategies beyond discounts to include perks like exclusivity and community. Loyalty delivers first-party data at scale, providing valuable insights that enable relevance-led marketing campaigns.
Drive Growth with these Loyalty Solutions
Omnichannel Loyalty
Increase customer engagement at every touchpoint consistently- Mix and match program types
- eCommerce, social, in-store, POS, mobile
- Integrate loyalty into navigation, checkout, confirmation, and product pages
- Wide range of rewards
Native Receipt Scanner
- Reward customers everywhere they buy your products
- Identify upsell and cross-sell opportunities
- Gather valuable first-party customer data
Ratings & Reviews
- Reward customers for sharing their product experience
- Social proof increases conversion
- UGC reaches customers across every channel
Loyalty Is Your Missing Link
Loyalty gives you new ways to boost engagement, drive more sales, and increase acquisition. It creates a mutual value exchange that removes the guesswork when it comes to understanding your end customers.
Download Loyalty Benefits for CPG
Benefits to CPGs & Manufacturers
Keep Your Digital Advertising Advantage—First-party loyalty data gives you the details you need to continue executing your digital advertising and get better results
Truly Understand Your Customer—No more personas, know who your customer is, what they’re purchasing, why they’re purchasing, and how often
Increase Customer Lifetime Value—Increase frequency and repeat purchase rate, tap loyalty members to drive up eCommerce sales
Know All of Your Customers Wherever They Shop—Capture customer information and transactional data anywhere they purchase your products
New Cost-effective Acquisition Channels—Recognize and reward advocates and influencers, while reducing your cost of acquisition
Build Lasting Emotional Bonds—Boost engagement between purchases by rewarding customers for desired behaviors and social interactions
Benefits to Customers
Recognition & Reward—Recognize and reward your customers for purchasing your products and for their advocacy
Increased Relevancy—Send content and offers tailored to their specific preferences, behaviors, and lifestyle
Individualized Seamless Experience—Enjoy a consistent, personalized experience no matter how or where they interact with your brand
Mutual Value Exchange—Show your customer you truly understand them by using their data to create a unique journey
Why Annex Cloud?
Annex Cloud’s Loyalty Experience Platform™ combines best-in-class loyalty management with powerful engagement and communication modules, enabling retailers to build lasting customer bonds while accelerating growth.
Buy Only What You Need
The modular design lets you start with a mutual value exchange, then mix and match program and reward types as you grow
Collect First-party Data at Scale
Gain a deeper understanding of your customers, own your customer relationships
Deliver a Seamless Individualized Experience
Push robust loyalty data across your tech stack to individualize every interaction
Go to Market Fast
100+ pre-defined integrations and a large partner network let you easily integrate loyalty into your tech stack and deliver a seamless omnichannel experience
Build Lasting Emotional Bonds
Widest range of engagement modules give you meaningful ways to interact with customers between purchases
Elevate Your Omnichannel Marketing
Deliver spot-on messaging via web, SMS, social, email, or apps
Successful Annex Cloud CPGs/Manufacturers
Native Receipt Scanning Strategy to Collect Innovative Data
Native Receipt scanner uses cutting-edge technology to gather demographic and social data while strengthening customer loyalty. Read our white paper to know more.
DOWNLOAD WHITE PAPER
Market Movers Video
Find out how the pandemic shifted the way retailers, CPGs, manufacturers and wholesalers think about the in-store experience, and how they’re making the shift to online.
See Loyalty in Action
Be inspired with endless ways to make every customer interaction rewarding.
GET A DEMOWe Can Help
Let's explore how loyalty can help you become one of your customers' most beloved brands.
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