Less than 15% of customers buy through CPG and FMCG ecommerce, with the majority buying through channels. Changes to data privacy laws and the phasing out of third-party cookies are challenging CPGs, FMCGs and manufacturers to find new ways to support omnichannel shopping, improve targeting across all touchpoints, and expand promotional strategies beyond discounts to include perks like exclusivity and community. Loyalty delivers first-party data at scale, providing valuable insights that enable relevance-led marketing campaigns.
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Ratings & Reviews
Annex Cloud’s modular and flexible loyalty solution enables CPGs, FMCGs and manufacturers to recognize and reward their multiple customer segments in meaningful ways that drive growth.
Annex Cloud’s enterprise-ready Loyalty Experience Platform™ combines best-in-class loyalty management with powerful engagement and communication modules, enabling CPG/FMCG brands and manufacturers to build lasting customer bonds while accelerating growth.
The modular design lets you start with a mutual value exchange, then mix and match program and reward types as you grow
Gain a deeper understanding of your customers, own your customer relationships
Push robust loyalty data across your tech stack to individualize every interaction
125+ pre-defined integrations and a large partner network let you easily integrate loyalty into your tech stack and deliver a seamless omnichannel experience
Widest range of engagement modules give you meaningful ways to interact with customers between purchases
Deliver spot-on messaging via web, SMS, social, email, or apps