In a business-to-business context, a 'one-size-fits-all' approach is not the best approach because every business has unique requirements. However, the majority of B2B businesses are doing just that, treating every client exactly the same way.
Rewarding interactions with internal account management, behavior in CRM, and serving as a direct/indirect reference increases Client Lifetime Value. The automated retention programs are built to make clients, contractors, and organizations feel privileged. This is the best strategy to help you to counter competition in a cost effective way.
Customer Loyalty Cloud
B2B loyalty programs can either make or break your marketing strategy. Read more on how to capitalize B2B loyalty and foster business growth.
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