Strong B2B Relationships Are Built on Positive Experiences
In a business-to-business context, a 'one-size-fits-all' approach is not the best approach because every business has unique requirements. However, the majority of B2B businesses are doing just that, treating every client exactly the same way.
Rewarding interactions with internal account management, behavior in CRM, and serving as a direct/indirect reference increases Client Lifetime Value. The automated retention programs are built to make clients, contractors, and organizations feel privileged. This is the best strategy to help you to counter competition in a cost effective way.
Key Products to Increase B2B Customer Experience
Customer Loyalty Cloud
Advanced Set of APIs for connecting to CRMs- Registration Services
- B2B Account Management
B2B Companies that succeeded with Annex Cloud’s Platform
B2B Loyalty as a Core Marketing Strategy
B2B loyalty programs can either make or break your marketing strategy. Read more on how to capitalize B2B loyalty and foster business growth.
Click to download whitepaperResources for B2B Experience Solutions
Market Movers Video Series
Suhas Hiwale, Co-Founder and CEO of SAI Digital talk about, How can B2B2B2C brands leverage a loyalty program to build a relationship with the end consumer?
Jorge Baron, General Manager, SAP - Customer Experience, LATAM offers insight into how COVID-19 has impacted and changed the way they think of the online customer experience. Offers tips for B2B brands should adapt