Loyalty Solutions for B2B

Find out why more and more B2Bs are adding loyalty to their growth strategy

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B2B Success Is All About Building Relationships

Gallup reports only 29% of B2B customers are fully engaged. A purchase is just the beginning of the customer relationship, and relevancy is essential to delivering value-led interactions across a customer’s lifecycle. Staying top-of-mind and anticipating customers’ needs are key to driving growth. Loyalty strengthens customer relationships across the lifecycle to increase sales, foster advocacy, increase referrals, and build lasting bonds.

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Drive Growth with these Enterprise-ready Loyalty Solutions

Omnichannel Loyalty

Increase customer engagement at every touchpoint consistently
Mix and match program types
eCommerce, social, in-store, POS, mobile
Integrate loyalty into navigation, checkout, confirmation, and product pages
Wide range of rewards

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Influencer Management

Recognize and reward your influencers
Centralized repository for contracts, commissions, payments, ROI
Combine with Refer a Friend to increase the impact
Performance reporting

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Q & A

Timely responses to customer questions
Curate responses from others on product pages
Customize to align with branding and style guidelines
Award loyalty members for responding to questions
Track revenue impact

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Loyalty Is Rewarding for You and Your Customers

Loyalty gives you plenty of meaningful ways to boost engagement, drive more sales, and increase acquisition. It provides the perfect framework for building lasting customer relationships.

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Benefits to B2B Brands

Improve Retention—Loyalty increases engagement to keep customers coming back, giving you a competitive sales and renewal advantage.

Lower Cost of Acquisition—Turn your best customers into advocates, easily track referrals, and reward influencers.

Create Individualized Experiences—Best-in-class B2B brands deliver individualized experiences. Collect robust first-party data at scale to deliver unique value-based interactions across every touchpoint.

Increase Customer Lifetime Value—Forbes reports loyalty programs are proven to increase customer LTV by up to 30% or more by increasing visit frequency and spend per visit, as well as winning back lost customers.

Enable Omnichannel Engagement—Loyalty technology pushes robust loyalty data across your entire marketing and tech stack to effectively engage customers no matter how they choose to interact. Non-transactional rewards keep you top-of-mind and build lasting bonds.

Deliver Relevance-led Marketing Messages—Loyalty helps you truly understand who your customer are, what they want, and why they purchase. These insights enable you to make every interaction meaningful and relevant.

Benefits to Your Customers

Recognition & Reward—Recognize and reward your customers for purchasing your products and for their advocacy.

Increased Relevancy—Send content and offers tailored to their specific preferences, behaviors, and priorities.

Individualized Seamless Experience—Enjoy a consistent, individualized experience no matter how or where they interact with your brand.

Mutual Value Exchange—Show your customer you truly understand them by using their data to create a unique, value-based journey.

Learn More about Annex Cloud B2B Solutions

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Why Annex Cloud?

Annex Cloud’s enterprise-ready Loyalty Experience Platform™ combines best-in-class loyalty management with powerful engagement and communication modules, enabling B2B organizations to build lasting customer bonds while accelerating growth.

Buy Only What You Need

The modular design lets you start with a mutual value exchange, then mix and match program and reward types as you grow

Collect First-party Data at Scale

Gain a deeper understanding of your customers, own your customer relationships

Deliver a Seamless Individualized Experience

Push robust loyalty data across your tech stack to individualize every interaction

Go to Market Fast

125+ pre-defined integrations and a large partner network let you easily integrate loyalty into your tech stack and deliver a seamless omnichannel experience

Build Lasting Emotional Bonds

Widest range of engagement modules give you meaningful ways to interact with customers between purchases

Elevate Your Omnichannel Marketing

Deliver spot-on messaging via web, SMS, social, email, or apps

EXPERT INSIGHTS FROM INDUSTRY ANALYSTS & ADVISORS

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Successful Annex Cloud B2B Brands

B2B customers with high customer engagement scores achieve 50% higher revenue, 34% higher profitability, and 55% higher share of wallet.

Source: Gallup

Market Movers Video

Suhas Hiwale, Co-Founder and CEO of SAI Digital talks about, How can B2B and B2C brands leverage a loyalty program to build a relationship with the end consumer?

Jorge Baron, General Manager, SAP - Customer Experience, LATAM offers insight into how COVID-19 has impacted and changed the way they think of the online customer experience. He offers tips for how B2Bs brands should adapt to succeed.

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