Gallup reports only 29% of B2B customers are fully engaged. A purchase is just the beginning of the customer relationship, and relevancy is essential to delivering value-led interactions across a customer’s lifecycle. Staying top-of-mind and anticipating customers’ needs are key to driving growth. Loyalty strengthens customer relationships across the lifecycle to increase sales, foster advocacy, increase referrals, and build lasting bonds.
Q & A
Loyalty gives you plenty of meaningful ways to boost engagement, drive more sales, and increase acquisition. It provides the perfect framework for building lasting customer relationships.
Improve Retention—Loyalty increases engagement to keep customers coming back, giving you a competitive sales and renewal advantage.
Lower Cost of Acquisition—Turn your best customers into advocates, easily track referrals, and reward influencers.
Create Individualized Experiences—Best-in-class B2B brands deliver individualized experiences. Collect robust first-party data at scale to deliver unique value-based interactions across every touchpoint.
Increase Customer Lifetime Value—Forbes reports loyalty programs are proven to increase customer LTV by up to 30% or more by increasing visit frequency and spend per visit, as well as winning back lost customers.
Enable Omnichannel Engagement—Loyalty technology pushes robust loyalty data across your entire marketing and tech stack to effectively engage customers no matter how they choose to interact. Non-transactional rewards keep you top-of-mind and build lasting bonds.
Deliver Relevance-led Marketing Messages—Loyalty helps you truly understand who your customer are, what they want, and why they purchase. These insights enable you to make every interaction meaningful and relevant.
Recognition & Reward—Recognize and reward your customers for purchasing your products and for their advocacy.
Increased Relevancy—Send content and offers tailored to their specific preferences, behaviors, and priorities.
Individualized Seamless Experience—Enjoy a consistent, individualized experience no matter how or where they interact with your brand.
Mutual Value Exchange—Show your customer you truly understand them by using their data to create a unique, value-based journey.
Annex Cloud’s enterprise-ready Loyalty Experience Platform™ combines best-in-class loyalty management with powerful engagement and communication modules, enabling B2B organizations to build lasting customer bonds while accelerating growth.
The modular design lets you start with a mutual value exchange, then mix and match program and reward types as you grow
Gain a deeper understanding of your customers, own your customer relationships
Push robust loyalty data across your tech stack to individualize every interaction
125+ pre-defined integrations and a large partner network let you easily integrate loyalty into your tech stack and deliver a seamless omnichannel experience
Widest range of engagement modules give you meaningful ways to interact with customers between purchases
Deliver spot-on messaging via web, SMS, social, email, or apps
B2B customers with high customer engagement scores achieve 50% higher revenue, 34% higher profitability, and 55% higher share of wallet.
Suhas Hiwale, Co-Founder and CEO of SAI Digital talks about, How can B2B and B2C brands leverage a loyalty program to build a relationship with the end consumer?