In a business-to-business context, a 'one-size-fits-all' approach is not the best approach because every business has unique requirements. However, the majority of B2B businesses are doing just that, treating every client exactly the same way.
Rewarding interactions with internal account management, behavior in CRM, and serving as a direct/indirect reference increases Client Lifetime Value. The automated retention programs are built to make clients, contractors, and organizations feel privileged. This is the best strategy to help you to counter competition in a cost effective way.
B2B loyalty programs can either make or break your marketing strategy. Read more on how to capitalize B2B loyalty and foster business growth.Click to download whitepaper
Suhas Hiwale, Co-Founder and CEO of SAI Digital talk about, How can B2B2B2C brands leverage a loyalty program to build a relationship with the end consumer?