Strong B2B Relationships Are Built on Positive Experiences

In a business-to-business context, a 'one-size-fits-all' approach is not the best approach because every business has unique requirements. However, the majority of B2B businesses are doing just that, treating every client exactly the same way.

Rewarding interactions with internal account management, behavior in CRM, and serving as a direct/indirect reference increases Client Lifetime Value. The automated retention programs are built to make clients, contractors, and organizations feel privileged. This is the best strategy to help you to counter competition in a cost effective way.

Key Products to Increase B2B Customer Experience

Customer Loyalty Cloud

Customer Loyalty Cloud

  • dotAdvanced Set of APIs for connecting to CRMs
  • dotRegistration Services
  • dotB2B Account Management
Reward Solutions

Reward Solutions

  • dotGift Card solutions
  • dotAbility to provide an array of rewards

B2B Companies that succeeded with Annex Cloud’s Platform

B2B Loyalty as a Core Marketing Strategy

B2B loyalty programs can either make or break your marketing strategy. Read more on how to capitalize B2B loyalty and foster business growth.

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Resources for B2B Experience Solutions

Customer Retention Strategies
Loyalty Programs Design to Help Business Succeed
Boosting B2B Sales

Market Movers Video Series

Suhas Hiwale

Suhas Hiwale, Co-Founder and CEO of SAI Digital talk about, How can B2B2B2C brands leverage a loyalty program to build a relationship with the end consumer?

Jorge Baron

Jorge Baron, General Manager, SAP - Customer Experience, LATAM offers insight into how COVID-19 has impacted and changed the way they think of the online customer experience. Offers tips for B2B brands should adapt