The automotive industry has experienced major disruption with digital interactions now playing a major role in the buyer’s journey. Automakers and dealerships are looking for ways to boost customer retention, as well as keep customers engaged throughout what could be decades between purchases. Buying a car is a personal purchase and today’s buyers have more diverse needs than ever. Simple brand awareness and one-size-fits-all marketing no longer provide any traction. Customer data is critical but siloed legacy systems make it difficult to deliver relevant, timely, seamless interactions. Loyalty collects first-party data at scale, enabling automakers and dealerships to understand buyer lifestyles, priorities, preferences, and more to create individualized, value-based engagement across every touchpoint.
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Today’s consumers are in the driver’s seat when it comes to choosing how and where they research buying a car, purchase a vehicle, and go for service. Automotive loyalty programs enable automakers and dealerships to engage customers in meaningful ways that build lasting emotional bonds, and steer buyers in their direction throughout their journey.
Increase Customer Lifetime Value—Keep customers engaged and purchasing related products and services across their journey. Identify upsell and cross-sell opportunities while building lasting relationships, using their preferred channels.
Get a Unified 360-degree Customer Profile—Collect first-party data at scale to better understand your customers’ behaviors, preferences, and interests. Respond to and anticipate customer needs in real time. Identify and reward your best customers.
Improve Marketing & Margins—Create more relevant messaging and offers at every touchpoint. Avoid wasting ad spend on consumers least likely to buy.
Deliver an Individualized Omnichannel Experience—Create data-led, timely, relevant interactions—from researching online to driving off the lot and performing maintenance. Individualize ads and promotions online, on mobile, via social, and in person.
Increase Customer Acquisition—Gain new customers through advocates, referrals, and influencers.
Boost Customer Retention—Deliver benefits customers can’t find anywhere else, like exclusivity and early access. Boost engagement and add value between purchases by rewarding desired behaviors and actions.
Increased Relevancy—Receive communications and offers tailored to their specific preferences, priorities, behaviors, and lifestyle.
Individualized Omnichannel Experience—Get a unique value-based experience using their preferred channels.
Mutual Value Exchange—Know they’re engaging with and buying from a company that truly understands who they are, what they’re looking for, and uses the data they share to deliver a unique, meaningful experience.
Reward & Recognition—Earn and redeem rewards for specific behaviors, like oil changes and maintenance, coming in for a test drive, downloading the app, and more.
Annex Cloud’s enterprise-ready Loyalty Experience Platform™ combines best-in-class loyalty management with powerful engagement and communication modules, enabling automakers & dealerships to build lasting customer bonds while accelerating growth.
The modular design lets you start with a mutual value exchange, then mix and match program and reward types as you grow
Gain a deeper understanding of your customers, own your customer relationships
Push robust loyalty data across your tech stack to individualize every interaction
125+ pre-defined integrations and a large partner network let you easily integrate loyalty into your tech stack and deliver a seamless omnichannel experience
Widest range of engagement modules give you meaningful ways to interact with customers between purchases
Deliver spot-on messaging via web, SMS, social, email, or apps