Shift Your Growth into High Gear with Loyalty Solutions
The automotive industry has experienced major disruption with digital interactions now playing a major role in the buyer’s journey. Automakers and dealerships are looking for ways to boost customer retention, as well as keep customers engaged throughout what could be decades between purchases. Buying a car is a personal purchase and today’s buyers have more diverse needs than ever. Simple brand awareness and one-size-fits-all marketing no longer provide any traction. Customer data is critical but siloed legacy systems make it difficult to deliver relevant, timely, seamless interactions. Loyalty collects first-party data at scale, enabling automakers and dealerships to understand buyer lifestyles, priorities, preferences, and more to create individualized, value-based engagement across every touchpoint.
Drive Growth with these Loyalty Solutions
Omnichannel Loyalty
Increase customer engagement at every touchpoint consistently- Mix and match program types
- eCommerce, social, in-store, POS, mobile
- Integrate loyalty into navigation, checkout, confirmation, and product pages
- Wide range of rewards
Refer a Friend
- Reward loyalty members for referring others
- Omnichannel—online, social, B2B, in-store, mobile app
- Points, credits, discounts, coupons
- B2B—generate sales by using referrals from partners and coalitions of organizations
Ratings & Reviews
- Reward customers for sharing their product experience
- Social proof increases conversion
- UGC reaches customers across every channel
Automotive Loyalty Programs Are Key to Your Success
Today’s consumers are in the driver’s seat when it comes to choosing how and where they research buying a car, purchase a vehicle, and go for service. Automotive loyalty programs enable automakers and dealerships to engage customers in meaningful ways that build lasting emotional bonds, and steer buyers in their direction throughout their journey.
Benefits to Automakers & Dealerships
Increase Customer Lifetime Value—Keep customers engaged and purchasing related products and services across their journey. Identify upsell and cross-sell opportunities while building lasting relationships, using their preferred channels.
Get a Unified 360-degree Customer Profile—Collect first-party data at scale to better understand your customers’ behaviors, preferences, and interests. Respond to and anticipate customer needs in real time. Identify and reward your best customers.
Improve Marketing & Margins—Create more relevant messaging and offers at every touchpoint. Avoid wasting ad spend on consumers least likely to buy.
Deliver an Individualized Omnichannel Experience—Create data-led, timely, relevant interactions—from researching online to driving off the lot and performing maintenance. Individualize ads and promotions online, on mobile, via social, and in person.
Increase Customer Acquisition—Gain new customers through advocates, referrals, and influencers.
Boost Customer Retention—Deliver benefits customers can’t find anywhere else, like exclusivity and early access. Boost engagement and add value between purchases by rewarding desired behaviors and actions.
Benefits to Customers
Increased Relevancy—Receive communications and offers tailored to their specific preferences, priorities, behaviors, and lifestyle.
Individualized Omnichannel Experience—Get a unique value-based experience using their preferred channels.
Mutual Value Exchange—Know they’re engaging with and buying from a company that truly understands who they are, what they’re looking for, and uses the data they share to deliver a unique, meaningful experience.
Reward & Recognition—Earn and redeem rewards for specific behaviors, like oil changes and maintenance, coming in for a test drive, downloading the app, and more.
Why Annex Cloud?
Annex Cloud’s Loyalty Experience Platform™ combines best-in-class loyalty management with powerful engagement and communication modules, enabling retailers to build lasting customer bonds while accelerating growth.
Buy Only What You Need
The modular design lets you start with a mutual value exchange, then mix and match program and reward types as you grow
Collect First-party Data at Scale
Gain a deeper understanding of your customers, own your customer relationships
Deliver a Seamless Individualized Experience
Push robust loyalty data across your tech stack to individualize every interaction
Go to Market Fast
100+ pre-defined integrations and a large partner network let you easily integrate loyalty into your tech stack and deliver a seamless omnichannel experience
Build Lasting Emotional Bonds
Widest range of engagement modules give you meaningful ways to interact with customers between purchases
Elevate Your Omnichannel Marketing
Deliver spot-on messaging via web, SMS, social, email, or apps
Successful Annex Cloud Automotive Companies
Creating a Loyalty Program that Drives Value
Personalization is a huge priority among automakers and dealerships. Find out why knowing your customers, creating a roadmap, and coalition partnerships are key to your success.
Download the whitepaper
Market Movers Video
Gain valuable insights on what makes a loyalty program successful from two Deloitte Principals, and learn how to effectively engage customers across the entire lifecycle.
Resources
See Loyalty in Action
Be inspired with endless ways to make every customer interaction rewarding.
GET A DEMOWe Can Help
Let's explore how loyalty can help you become one of your customers' most beloved brands.
CONTACT US