Loyalty is a key factor in the cinema experience. The cinema/theatre experience is a recreational activity, thereby customers cherish their quality time with their loved ones. If the experience is anything short of a high-end experience, there cannot be loyalty. There is no compromise in the immersive experience for building long-term loyalty for cinema and movie theatres.
Customer loyalty programs help theatres promote the right movies to the right customers by enabling them to track customer behaviors. Loyalty programs also help them communicate with customers through their owned channels. Lastly, they can maximize total visit revenue and continue to drive engagement post-purchase. Annex Cloud's wide range of cinema/movie theatre loyalty programs promotes a holistic, immersive experience with 360-degree solutions to keep the moviegoers engaged with the theatre.
How has Disney garnered such success across so many industries? Read more to know how Disney has fostered emotional loyalty with their customer base.READ MORE