Goal Alignment

Annex Cloud’s loyalty experts work with your senior management and business teams to clearly understand your strategic goals and support the achievement of these goals on both a macro and micro level.

Recruitment Awareness




Understand Your Business Goals

Understand Your Business Goals

The first step is to identify your goals at a macro business level. We do this by bringing your departments together to identify key challenges, opportunities and expectations, then set goals holistically as a group.

  • Revenue
  • Margin
  • Growth

Set Loyalty Program Objectives

Once we clearly understand your business goals, the next step is to identify specific loyalty program objectives that will effectively drive your macro goals.

  • Increase Lifetime Value
  • Increase Retention
  • Reduce Churn
  • Improve Customer Acquisition
  • Increase Customer Engagement
  • Increase Revenue
  • Maintain Profitability
  • Improve Customer Satisfaction
Set Loyalty Program Objectives
Identify Your Key Performance Indicators KPIs

Identify Your Key Performance Indicators (KPIs)

Once we know the objectives of your loyalty program, it’s time to define micro goals in the form of KPIs that we’ll monitor daily to track program effectiveness. These include measurable success metrics, such as increasing:

  • Purchase Frequency
  • Average Order Value
  • Referrals
  • Customer Satisfaction
  • Customer Spend
  • Redemption Rate
  • Repeat Purchase Rate
  • Customer Conversion Rate

Learn about the next step: Discovery

Goal Alignment Goal Alignment Discovery Discovery
Define Define
Design Design
Develop Develop
Deploy Deploy
Ongoing Optimization Ongoing Optimization

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