Annex Cloud’s loyalty experts work with your senior management and business teams to clearly understand your strategic goals and support the achievement of these goals on both a macro and micro level.
The first step is to identify your goals at a macro business level. We do this by bringing your departments together to identify key challenges, opportunities and expectations, then set goals holistically as a group.
Once we clearly understand your business goals, the next step is to identify specific loyalty program objectives that will effectively drive your macro goals.
Once we know the objectives of your loyalty program, it’s time to define micro goals in the form of KPIs that we’ll monitor daily to track program effectiveness. These include measurable success metrics, such as increasing: