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Lalani will be discussing the growing popularity of loyalty marketing and what it means for the brands that are relying on it.

Chicago, Illinois, April 10, 2018 –: Annex Cloud, one of the only customer loyalty, user generated content and referral marketing software platforms and Gold level member of Oracle PartnerNetwork (OPN), today announced that its founder and chief strategist, Al Lalani, will be Al Lalani, founder and Chief Strategist of Annex Cloud, a Gold level member of Oracle PartnerNetwork (OPN),- one of the only comprehensive Customer Loyalty, User Generated Content, and Referral Marketing software platforms,- is presenting at Oracle Modern Customer Experience 2018, Oracle’s annual conference dedicated to helping customer experience (CX) professionals advance their careers. Held in Chicago, Illinois, April 10-12 at the McCormick Place convention center, Modern Customer Experience 2018 will bring together thousands of marketing, commerce, sales and customer service professionals to share best practices and insights on meeting the expectations of today’s empowered customers..

Lalani will be discussing the growing popularity of loyalty marketing and what it means for the brands that are relying on it. As loyalty marketing grows in popularity, customers are being bombarded by the same messages. As a result, the standard points-for-purchase loyalty model is losing its effectiveness. Lalani’s presentation will dive into strategies and innovative solutions including Social and Behavioral Loyalty and the proprietary Receipt Data Aggregator technology. He will discuss how these strategies work to differentiate a brand’s loyalty program and help boost repeat purchase rates and create more resilient customer relationships.

Oracle Modern Customer Experience 2018 attendees can catch attend Lalani’s session on Wednesday, April 11 at 1:30 p.m. CTm in the CX Showcase, Theater A. They can also stop by the Annex Cloud booth, COM-10 to learn about the Annex Cloud suite of solutions including Customer Loyalty, Referral Marketing, and User Generated Content.

About Modern Customer Experience 2018 Modern Customer Experience arms professionals across commerce, marketing, sales, and service with the tools to deliver legendary customer experiences. This year, Modern Customer Experience will be held at the McCormick Place in Chicago, from April 10-12, 2018. For registration and additional details, please visit //go.oracle.com/moderncx. To join the conversation on Twitter please use #ModernCX.

About Annex Cloud

Since 2010, Annex Cloud has provided hundreds of leading brands and retailers, including Hewlett-Packard, Bed Bath & Beyond, G.H. Bass, Olympus and VF Corp., with the ability to engage tens of millions of their customers one-to-one at scale.

Annex Cloud’s customer marketing platform provides fully integrated Customer Loyalty, Referral Marketing, and User Generated Content solutions that work together to optimize the customer journey and deliver a unified customer experience, a greater quantity and quality of referrals and content, and more high-quality and resilient customer relationships.

For additional information, please visit www.annexcloud.com or call 1-866-802-8806.

About Oracle PartnerNetwork

Oracle PartnerNetwork (OPN) is Oracle's partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle’s products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit: //www.oracle.com/partners.

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