Loyalty Experience Platform
Program Types

Meet Your Customers' Needs with a Program Designed Just for Them

Today's customers want and expect more from brands. Make sure your loyalty strategy speaks directly to each customer. This starts with having the program structure that will best engage, inspire, and motivate your customers. Move beyond transactional loyalty and develop a hybrid structure that addresses a myriad of customer needs.

Annex Cloud gives you maximum flexibility to mix and match program types, enabling you to maximize engagement and performance.

Transactional

Members earn rewards based on their purchase behavior.

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Social & Behavioral

Give members plenty of ways to earn rewards for actions and behaviors—including sharing on social, writing reviews, signing up for newsletters, attending in-store events, downloading the app, and more.

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Receipt Invoice

Native Receipt Scanning lets members earn rewards for every purchase no matter where they shop while identifying cross-sell and upsell opportunities for you.

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Status/Hierarchy

Members progress to higher tiers based on their purchase activity and behaviors. Higher tiers offer better discounts, exclusive benefits, and more.

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Premium/Paid Membership

Paid membership subscription programs, like Amazon Prime, offer exclusive benefits and added value for a monthly fee. This typically delivers higher engagement and faster ROI.

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Coaltion/Partner

Multiple brands can join forces to offer a joint loyalty program where members may earn and redeem rewards through either brand.

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