Alex brings a unique combination of loyalty marketing expertise from one of the world’s largest marketing agencies coupled with his business acumen from Target where he led $1B+ merchandising and marketing departments. He has also led several successful loyalty programs that are currently in market.

At Annex Cloud, Alex supports our clients by helping them grow their program and achieve business objectives. He works closely with brands to develop their long-range loyalty strategy, build program designs and glean actionable insights from loyalty metrics.