Annex Cloud Loyalty Experience Platform™, integrated with Microsoft Azure and Microsoft Dynamics 365 Enables Joint Clients to Easily Deliver on Hyper-Personalization at Scale

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Los Angeles, California – March 23, 2021 – Annex Cloud, a global, enterprise technical solutions provider of advanced personalized and experiential customer retention software and loyalty management solutions, announced today an integration with Microsoft to deliver an integrated solution that will allow their joint customers the ability to enhance marketing and communications efforts with personalized messaging derived from zero and first party data.

Integrating Microsoft Azure, with Annex Cloud Loyalty Experience Platform and Microsoft Dynamics 365 enables joint clients to easily deliver on hyper-personalization at scale, with the click of a few buttons.

Azure and Dynamics 365 clients worldwide benefit from the scalability, reliability, and flexibility of these powerful cloud computing platforms to make smarter business decisions. Now with the addition of Loyalty Experience Platform, these brands can put their customers at the forefront of their operations by leveraging data to personalize individual customer experiences.

“Annex Clouds’ Loyalty Experience Platform capabilities and Microsoft technologies go hand-in-hand and now clients can create the experiences their customers expect,” said Al Lalani, Co-Founder & Chief Strategist, Annex Cloud. “Through this integration, Microsoft Azure and Microsoft Dynamics 365 customers now have access to the customer data needed to deliver the most personalized engagements at every touchpoint.”

“Customer loyalty and retention are more important than ever for enterprise organizations, and like Microsoft, we are hyper-focused on delivering meaningful solutions,” said Erin Raese, Senior Vice President, Marketing & Partnerships, Annex Cloud. “This new alliance will bring a robust suite of loyalty marketing capabilities to Microsoft customers directly from the Annex Cloud Loyalty Experience Platform expansive ecosystem of features and functionality.”

Toby Bowers, General Manager, Business Applications Group, Microsoft said, “We’re happy to welcome Annex Cloud to Microsoft AppSource, which gives our partners great exposure to cloud customers around the globe. Microsoft AppSource offers partner solutions such as Annex Cloud Loyalty Experience Manager from Annex Cloud to help customers meet their needs faster.”

Loyalty Experience Platform combines best in class loyalty program management capabilities with powerful engagement modules to help customers seamlessly connect, engage and grow their customer relationships at scale. Customers have the ability to capture and use zero- and first-party data to seamlessly deliver hyper personalized experiences across the entire customer journey – from awareness to purchase to retention, loyalty and advocacy.

For additional information on this partnership, please visit:

About Annex Cloud

For over 10 years, Annex Cloud has been the worldwide leader in technology and service solutions that transform customer loyalty experiences for organizations, extending valued customer engagements, ultimately making beloved brands. Powered by the comprehensive and scalable Loyalty Experience Manager™ solution suite, Annex Cloud customers capture and use zero and first party data to seamlessly deliver hyper-personalized experiences across the entire customer journey – from awareness to purchase to retention, loyalty and advocacy. Supporting its global enterprise clients, Annex Cloud has offices in the US, Germany and India. The company is recognized by industry respected organization Gartner and integrates with over 100 market-leading technologies. Discover more at

For additional information, please email Annette DeCicco at or call 1-866-802-8806.

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