Know the difference between Annex Cloud & ICF Next!

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ICF Next is a Marketing engagement and experience agency, offering loyalty customer marketing, creative engagement with Analytics, while Annex Cloud is a premier Loyalty software and strategic services company that offers loyalty solutions as the cornerstone of its robust platform to create tailormade experiences for the brand’s loyal audience by exceeding their expectations. We also offer referral marketing software and user-generated content solutions as part of our core competencies. We have additional solutions that complement our core products like social loyalty, card-linked loyalty, and more. Having been featured in Gartner Cool Vendor 2019, and listed as a Pure Play Loyalty Solution Vendor in 2020 Gartner Marketing Guide for Loyalty Management, we continue to solidify our presence in the customer loyalty space by not only competing on every feature against ICF Next, but thriving to do it better.

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Annex Cloud platform is built keeping customer needs and preferences in mind when it comes to customer loyalty and retention. In addition to offering complementary solutions like referral marketing engine and user generated content, we have thoroughly integrated these into our loyalty platform that allows a brand to easily accentuate their loyalty offering by giving their customers more ways to engage with the brand and get rewarded. Our customers state that the Annex Cloud product while being easy-to-use is also extremely flexible to configure different needs of their brand audience in comparison to ICF Next. Here are some of the key aspects of our product that surpass ICF Next’s platform:

  • Native Receipt Scanning - Regardless of channel, customers can participate in loyalty programs by uploading/providing web/physical receipts. This feature enables brands to reward customers for purchases from virtually any online or brick and mortar store.
  • Social Loyalty -Incentivize customers for interacting on social media with your brand
  • Card-linked Loyalty
  • User Generated Cloud -Includes out-of-the-box tools to incentivize customers to leave Ratings & Reviews, participate in Questions & Answers, and hashtag organic content on platforms like Instagram and Twitter.
  • Referral Marketing Cloud -Use loyalty to create incentives to also meet your new customer acquisition goals, all seamlessly integrated in one platform.

Enterprise Features

While it’s important to make your product easy to use and flexible, it is equally important to ensure the platform is ready to scale up to enterprise level to cater to global audiences, website high traffic and sophisticated security standards. As an example during peak shopping season, we have been able to support 5x to 8x traffic in 2019 between November and January without any performance degradation and are continuing to add other bells and whistles to our stable and scalable platform. Annex Cloud is enterprise-ready today! Here are the list of our enterprise ready features:


We power solution for some of the largest companies in the world as well as very young companies.

Global Availabilityz
Global Availabilityz:

Hosted on Amazon Web Services worldwide, we have the ability to ensure the utmost standards of digital availability globally.

Response Times
Response Times:

RESTful APIs designed for speed and Javascript UI’s which load after the page interactive so as not to impact web performance.

Global Support Policy
Global Support Policy:

24/7/265 support-anytime-everywhere


Service level commitment strong enough for the largest companies


Best in class security across application, infrastructure and procedures


Customer Data Privacy at its core


Core focus on compliance with industry standards


Built for enterprise deployment across markets and regions.


Besides using a wide range of APIs only in case of ICF Next, we have pre-built integrations with industry leading marketing services, technology solutions, and ecommerce platform providers that make it seamless and faster to deploy the solutions. We have received outstanding reviews from our partners that say that they’ve saved up to 50% of the time they spent with ICF Next certifying our apps due to the smart integrations we have built. Some of them include:

Tag Management Systems:

Tealium, Ensighten, Google Tag Manager, Signal and more.

Point of Sale Systems:

Ability to integrate with most POS platforms like Oracle Netsuite and Springboard Retail to name a few.

A/B Testing:

Optimizely, Monentate, Oracle Maxymiser, Adobe Target and more.

Platform Integrations:

SAP, Salesforce, Episerver, Oracle Netsuite, Shopify Plus, BigCommerce, Magento, Workarea, Miva, HCL Commerce and many more.

Customer Service Software:

Zendesk, Salesforce Service Cloud and more. .


Adobe Analytics, Google Analytics, IBM Coremetrics, Webtrends and more.

Email Service Providers, SMS and Marketing Automation Systems:

Salesforce Marketing Cloud, Oracle Bronto, Listrak, Klaviyo, Marketo, Dotdigital, Hubspot, Retention Science, Constant Contact and many more.

Customer Success

Annex Cloud’s robust product is backed by a strong and dedicated Managed Services team. From Kick Off to Go-Live and after, the managed services team is committed to bringing the best resources to bear on behalf of the brand project’s success with seamless team collaboration. Best practices & Industry Leadership expertise, proven methodologies as well as recommendations for program innovation create a solid foundation for success. Feedback received from our customers boasts of our team’s ability to solve complex customer queries while providing exceptional managed services throughout the entire duration of the project as well as post launch assistance. Here is why our Customer Success Team is the best-in-class

Ongoing Consultation

Ongoing strategic advice and best practices sharing from industry benchmarks and our own customer’s success in your industries.

Privacy, Security and Data Ownership

While the data belongs to the brand, we take user privacy and security seriously.


We understand program performance and proactively share actionable insights for our customers’ ROI success.

Dedicated Team

We focus on Customer Success not just Customer Service.

Implementation Process

We offer a refined and repeatable process that allows us to implement with speed and ease.


UI, UX and Technical documentation to simplify knowledge transfer and user compliance process.


Commitment to our SLA is our highest priority.


Annex Cloud has been leading the way for the last 10+ years in the customer loyalty, referral marketing and user generated content space. We are committed to focusing on customer needs, building robust features and delivering scalable solutions to satisfy our customers. Our customers believe in us and continue to show faith in our platform by extending their programs to other markets, geographical regions, currencies and brands Here are a some of the many customers we have partnered with:

Mizuno logo
elf logo
Toyota Logo
NU Skin logo
TaylorMade Logo
Bed Bath & Beyond logo
Henry Schein Logo
Philip Morris International logo


Learning more about you helps us help you. Tell us about you and your brand, and we’ll show you how Annex Cloud's referral marketing, user generated content, and customer loyalty solutions can help acquire, convert, and retain customers.

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