Annex Cloud Launches Industry-Leading
Referral Marketing Fraud Prevention Capabilities

The customer loyalty and advocate marketing software vendor leads the way in preventing retail fraud.

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LOS ANGELES, CA, October 12, 2016( - Annex Cloud, the only software vendor with a complete platform of customer loyalty and advocate marketing solutions, has upgraded its state-of-the-art referral marketing fraud prevention techniques.

Referral fraud usually occurs when a user attempts to refer him/herself or uses bots to gather rewards, usually when clicks to the site are awarded. Annex Cloud has developed a four-layered security protocol to cover these and other instances of fraud. These layers include:

  • Cookie-based fraud prevention
  • Personal data-based fraud prevention (e.g. email address, domain name, etc.)
  • IP address (or Device ID)-based fraud prevention
  • Abnormal activity-based fraud prevention

Annex Cloud business rules can automatically block users based on any of the four criteria, or customers can add certain users to an exclusion list to let them bypass security measures. Businesses would find such exclusions useful for promotional deals with bloggers or top brand influencers, for example.

Annex Cloud’s Customer Success Team has developed numerous best practices for each specific level, as well as fraud prevention recommendations that pertain to granting rewards and managing your program. To get all the details on these referral fraud prevention best practices, visit the Annex Cloud blog.

Annex Cloud Director of Product Diana Smith comments, “With so many enterprise clients launching referral programs, the chances have become higher that people will game the system. While we’ve always been serious about taking all the necessary preventative measures and monitoring programs closely, our enhanced fraud prevention capabilities give clients extra peace of mind.”

ABOUT Annex Cloud

Annex Cloud offers the only complete customer loyalty and advocate marketing platform that transforms browsers into loyal brand advocates. The unified platform of Customer Loyalty, User Generated Content, Refer a Friend, and Visual Commerce solutions work together to deliver comprehensive customer data and seamless customer experiences. Learn more about our platform, fully managed services, and pre-built integrations at

For additional information, please visit or call 1-866-802-8806.

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