With the help and support of our clients and partners, we recently hit a significant milestone. We received the highest scores possible in 15 criteria in The Forrester Wave™: Loyalty Solutions, Q2 2021, including:


We Believe The Forrester Wave™ Research Optimizes our Vision—Built on Anticipating the Needs of our Clients and Their Customers

A “solid” and extensible platform; positioned to meet rising client expectations and needs. Uncompromised, future-proof loyalty management, customer retention technology poised for continued growth.

“Annex Cloud strives to offer “fast and frictionless” loyalty technology that is modular, extensible, and scalable. Its tech-centric vision is supported by separate execution and innovation roadmaps, a large partnership network, and a portal where users can easily access pre-built integrations.”

“…all of the customer reference interviews we conducted cited Annex Cloud as a great partner, calling out its listening skills and advocacy. One client stated, “We feel like it has our best interest in mind as we work together.” Another said, “If I were to work for another company, I would want to work there.”

Annex Cloud’s technology stands out particularly with personalization and customer analytics – making it easy for users to take advantage of predictive models and see how campaigns impact behavior.

The Forrester Wave™:
Loyalty Solutions, Q2 2021 Report

Over the Last Few Years,
We’ve Achieved Some Major Goals

Innovative Roadmaps

  • Significantly enhanced our UX and analytics
  • Brands leverage our technology and strategic expertise to design and deliver individualized customer loyalty and retention programs
  • Forrester noted “For each of the past three years, the company has seen over 40% revenue growth.”

Growing Community of Clients & Partners

  • Partner integrations surged to 125+
  • More than 60 SI & Technology partners
  • Recently launch a partnership with Microsoft
  • One of the largest clients bases in the evaluation, more than 50% enterprise accounts

Global Reach

  • Went from checking off continents to countries; 50 and counting
  • Global presence with strong concentration in NA and EMEA
Better Together

Better Together

Annex Cloud’s Loyalty Experience Solution, our partners, clients, and their customers work together for the greater good of our clients’ customers.

The goal? Delivering a world-class solution that enables our clients to become beloved by their customers and accelerate growth.

Our Success Directly Reflects our Clients' Success

Annex Cloud’s modular, extensible, partner-supported, and widely integrated Loyalty Experience Platform drives YOY growth for us and our clients. We’re proud and humbled to be included in the Forrester evaluation, and for the support of our savvy customer-centric clients and partners.

Why Is This So Important?

  • Forrester is a trusted research and advisory company that customer-centric organizations tap to accelerate growth.
  • The Forrester Wave™: Loyalty Solutions Q2 2021 evaluated the 14 most significant loyalty solution providers against 28 criteria across three categories—current offering, strategy, and market presence.
  • By receiving the highest possible scores on 15 criteria, specifically focused on technology vs. services, our clients have unbiased confirmation from a trusted source that they made the right choice in a loyalty technology partner—and that they'll continue to be impressed as their relationship grows.

See Loyalty in Action

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We Can Help

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