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85% of online shoppers start their purchase journeys at a marketplace whether they have a product in mind for purchase or not. Business owners want the same level of convenience and integration. Episerver and Annex Cloud have come together to meet this demand with some of the most advanced loyalty solutions in the market. Through this beta program, Annex Cloud will bring its unified customer loyalty platform to the Episerver Marketplace, allowing business users to choose an app that best fits their needs.

“Our app offers customizable loyalty actions that create opportunities for brands to reward customers throughout their relationship with the brand. These tactics help build emotional loyalty, drive incremental revenue per user and dramatically increase customer retention rates.” says Jeff Herrera, Chief Marketing Officer at Annex Cloud. “We are excited to bring Annex Cloud loyalty solutions to Episerver customers.“

Annex Cloud Loyalty will empower B2C and B2B companies to engage customers and provide full online, in-store, mobile, social and behavioral loyalty capability. To be able to participate in the beta program for the Episerver Marketplace, Annex Cloud Loyalty had to pass strict design, quality, verification, compliance and support standards to ensure impeccable integrations for purchasers seeking quick extensibility in the form of B2C-like shopping.

“Episerver Marketplace is mission critical for companies looking to customize their technology stack without the hassle or headaches associated with customization,” said Fredrik Tjärnberg, SVP of technology at Episerver. “While Episerver is an end-to-end digital experience platform, our goal is to offer unparalleled accessibility to the best-of-breed software our customers want to use. To do this, Episerver Marketplace offers a select-and-succeed model so back-end logic and integration helps engineer show-stopping front-end experiences.”

As an app for the Episerver Marketplace, Annex Cloud Loyalty meets business demand for companies looking for a loyalty solution outside of the “churn and burn” model while helping brands think beyond discounting.

“Adding Annex Cloud as one of the first apps within the Episerver Marketplace speaks to the need for business users to have complete autonomy over what their software platforms do for them as an organization with hyper-specific needs another company, even in their own industry, may not have,” said Karen Chastain, senior director of global alliances at Episerver. “Annex Cloud Loyalty adds tremendous value to the Episerver ecosystem and a powerful way to plug in loyalty and use it to grow your business.”

Episerver tests each new application or add-on for functionality, security and user-interface. To learn more about Annex Cloud or the Annex Cloud Loyalty app on the Episerver Marketplace, visit annexcloud.com/episerver.

About Annex Cloud

Since 2010, Annex Cloud has provided more than 250 leading brands and retailers, including Hewlett-Packard, Bed Bath & Beyond, G.H. Bass, Olympus, Sugarfina, Mizuno and VF Corp., with the ability to engage tens of millions of their customers one-to-one at scale.

Annex Cloud’s customer marketing and loyalty platform provides fully integrated Customer Loyalty, Referral Marketing, and User Generated Content solutions that seamlessly work together to optimize the customer journey and deliver a unified customer experience, a greater quantity and quality of referrals and content, and more high-quality and resilient customer relationships.

For additional information, please email at Israel Serna, iserna@annexcloud.com or call 1-866-802-8806.

About Episerver

Celebrating its 25th year, Episerver empowers digital leaders to easily create standout experiences for customers – everywhere they engage, and always with measurable business results. The Episerver Digital Experience Cloud™ unifies digital content, commerce and marketing in one platform, including omnichannel solutions for smart personalization and intelligent campaigns. Episerver has offices in the US, UK, Sweden, Australia, Germany, Denmark, Finland, Norway, the Netherlands, Spain, South Africa, Singapore, Vietnam and the UAE.

Partner PR Contact
Rachel Teitt Gill
Director, Brand Communications
+1 740-815-1588
rachel.teitt@episerver.com

Amberly Dressler
Manager, Brand Communications
+1 714 851 5794
amberly.dressler@episerver.com