This client is a top destination for personal vaporizers and electronic cigarette gear, be it e-juice, accessories, or hardware.

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Challenge

When the client came to Annex Cloud, they knew they wanted two specific marketing solutions: a loyalty program and a social login solution.

Their goal with a loyalty program was to increase retention, boost repeat purchase rate, and drive targeted interaction with the brand. Their mission with Social Login, besides giving customers an easy and fast checkout process, was to collect customer data through social networks in order to improve existing initiatives, and re-market to their increasing customer base.

After looking at several different vendors, the client decided to team up with Annex Cloud. The deciding factor was the value that Annex Cloud Social Annex's unified platform brings to the table. They specifically liked how Social Annex's pre-integrated solutions would enable them to easily combine loyalty with other marketing tactics, and reward customers for a variety of actions such as logging in socially, referring friends, following their brand on social media, interacting with their blog, and more.

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All in all, we have found it both extremely convenient and cost-effective to have Social Login and Customer Loyalty on one platform. Thanks to Annex Cloud's Customer Success Team, we're seeing concrete benefits in terms of conversion and retention.

Marketing Manager

Solution

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The loyalty program is implicit, meaning that customers don't necessarily have to enroll in the program to take part in earning points and redeeming rewards. Annex Cloud saves all user interaction against user email IDs, so that when someone comes back to purchase again, those points accrued are waiting for them regardless. This enables the client to reward a lot more customers than they would otherwise.


The retailer's Social Login currently allows customers to use their Facebook, Google+, and Amazon accounts to register or login to the website. This is in line with Social Annex's best practices, as these networks return maximum information via robust APIs and have shown the highest conversion rates amongst all verticals.


Once a customer has created an account they're able to checkout faster, save multiple shipping addresses, access their order history, track new orders, and save items to their wish list. The client, meanwhile, is able to collect extremely valuable customer data.

With the help of Annex Cloud's Customer Success and Customer Implementation Teams, the client implemented Customer Loyalty and Social Login. From the design and creation of the loyalty program structure to marketing best practices for both solutions, the Customer Success team guided and supported the retailer through every step of the implementation process. Moreover, the Annex Cloud team integrated with BigCommerce and MailChimp to launch these Customer Loyalty and Social Login solutions.


The client's loyalty program is customized according to their needs, which allowed them to choose the actions for which they would reward customers. A major advantage of the loyalty program's design is that it incentivizes engagement as well as purchases. The retailer currently offers loyalty points for:

  • Creating an account traditionally & via Social Login
  • Subscribing to their newsletter
  • Referring friends
  • Commenting on their blog
  • Following the client's social media accounts
  • Purchasing and more...

The loyalty program is implicit, meaning that customers don't necessarily have to enroll in the program to take part in earning points and redeeming rewards. Annex Cloud saves all user interaction against user email IDs, so that when someone comes back to purchase again, those points accrued are waiting for them regardless. This enables the client to reward a lot more customers than they would otherwise.


The retailer's Social Login currently allows customers to use their Facebook, Google+, and Amazon accounts to register or login to the website. This is in line with Social Annex's best practices, as these networks return maximum information via robust APIs and have shown the highest conversion rates amongst all verticals.


Once a customer has created an account they're able to checkout faster, save multiple shipping addresses, access their order history, track new orders, and save items to their wish list. The client, meanwhile, is able to collect extremely valuable customer data.

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Results + Benefits

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Over 60,000 members enrolled

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Over 59 million loyalty points earned

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Redemption rate - nearly four times the industry standard of 9%

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conversion rate among shoppers who use Social Login

Trusted by Global Brands

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