A 360° view of your customers facilitates more intelligent campaigns that engage customers at the right moment to boost participation and increase sales.
The Loyalty Data Layer
A Customer Loyalty program is a perfect repository for a wealth of customer data. From purchase data to online, in-store, and social actions, the loyalty platform captures and unifies data and then feeds it directly into your campaigns to boost engagement and revenue.
Multi-Channel Data Funnel
Capture all data from all touchpoints related to your customers’ journeys. The Annex Cloud loyalty platform unifies customer demographic, social graph, purchase, and social and behavioral data in real time. The data is centralized, streamlining analysis and campaign creation.
360° Customer Profile
Understand your customers on a deeper level. 360° customer profiles are intuitive and deliver easy to digest insights about what is driving engagement and ultimately what prompts your customers to buy.
We help you figure out where, when, and how to engage your customers.
- What channel are they most responsive on?
- When are they the most likely to respond?
- What calls to actions are the most powerful?
- What loyalty rewards drive them to take action?
Dynamic Segmentation
Easily create dynamic lists using all of the information you know about your customers including purchase history, demographics, loyalty activity, behavioral and social actions and other key markers related to your brand. With dynamically segmented lists, you can efficiently build smarter and more targeted campaigns.
Customer Scoring
Dynamically score customers to build stronger tiered programs and specialized campaigns. Integrate key metrics such as recency, frequency, and monetary value (RFM) purchase data, lifetime value, churn likelihood, and social and behavioral actions.
State-of-the-Art Personalization and Intelligent Campaigns
We know that it isn’t enough to just collect and consolidate data. Our immediately actionable data is fed into your ecommerce, POS, ESP, and Mobile Commerce platforms to facilitate multi-channel personalized campaigns.
Intuitive Reporting and Analytics
No one likes to spend hours sorting through spreadsheets which is why we’ve streamlined your analytics. With customized reporting, you can highlight your key KPIs and find audience analysis related to retention rates, lifetime value, average order value, and repeat purchase. Our dashboards are designed to deliver actionable KPI data so you can make decisions quickly.
Two-Way Data Integration
Our loyalty programs are designed to fit seamlessly into your marketing ecosystem and facilitate the efficient flow of data between your other third-party vendors. Pre-built integrations deliver real-time data to your ERP, ESP, Marketing and Service Clouds, Ecommerce Platform, and POS provider.
Data Driven Strategy
Our team doesn’t just deliver your data and call it a day. A loyalty program strategy expert will be on hand to work with you to dive into your numbers and refine your strategy. Regular business review meetings give you the opportunity to build and execute A/B testing and develop campaign strategies to guide your customers’ behavior throughout their journey.