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Customer Loyalty Analytics
Gain insights into everything from customer loyalty engagement trends to financial impact, and understand customers’ motivations with a 360-degree view of your loyalty program. We don’t just track the numbers--we offer strategies and solutions to improve the performance of your loyalty program because our goal is to create genuine customer loyalty, not just loyalty driven by discounts.
Monitor and Continuously Boost Enrollment
Track the enrollment growth rate and overall customer participation to inform and improve your loyalty recruitment strategy.
Track Bottom Line Contribution
Find out how much revenue your loyalty program is contributing and track lift over time. Your loyalty financial report also offers clear insights about your cost per loyalty point as well as your current point liability standing.
Increase Loyalty Engagement
Monitor customer participation with a bird’s eye view of point accrual and redemption rates, as well as granular views of individual shoppers’ and customer segments’ participation. Comprehensive engagement reporting helps inform and improve your loyalty marketing strategies.
Unearth Loyalty Marketing Insights
Loyalty marketing analytics offer an efficient way to track the impact of your loyalty marketing strategies. Track the engagement and financial impact of triggered emails such as point expiration reminders and double point event offers and the impact of transactional emails such as post-purchase rewards notifications.
Enhance Your Customer Service Team’s Capabilities
Better serve your customers’ needs by giving your customer service team an efficient way to field and manage calls and inquiries about loyalty. Unique Customer Service Loyalty dashboards equipped with multi-level permission options and an audit trail give your team access to check customer point standing and adjust point accrual when necessary.
