Consumers don’t just want personalization, they demand it. They expect brands to demonstrate they know them on a personal level. According to McKinsey, 72% said they expect the businesses they buy from to recognize them as individuals and know their interests. Research shows personalization can drive up to a 25% revenue lift, driven by sector and the ability to execute.

Average Lift Seen by Annex Cloud Clients

Average Lift Seen by Annex Cloud Clients

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