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After all your hard work to acquire new customers, do you know what most of them are doing right now? Churning! We see most B2C companies lose 60% or more of their new customers annually.

What's the financial impact of churn on your business? Simply enter a few figures into the calculator below to get an instant look at the dollars going out the back door. The results may surprise you.

Calculate Your Revenue Churn

X Enter Churn Rate(%) From Above
X Enter Count of New Customers within The Year
X Enter Ave. Order Value
X Enter frequency of Purchase (Annually)
$
= Lost Revenue

Calculate Your Revenue Churn

X Churn Rate(%)
X Enter Count of New Customers within the year
X Enter Ave. Order Value
X Enter frequency of Purchase (Annually)
$
= Lost Revenue

The dollars add up quickly! For example, a grocery retailer with a churn rate of 60%, 15K new customers per year and an average of three $65 purchases is losing over $1.75 million.

If you’re like most marketers, you don’t see churn as a retention problem, you see this lost revenue as an acquisition problem. You will simply need more new customers! Add the rising costs of customer acquisition to your revenue churn and there goes your marketing budget.

Annex Cloud has proven strategies for reducing churn of early and throughout the customer lifecycle. Read more about it in our online Churn Happens Solution Guide.

Get My Churn Solution Guide

To learn how loyalty can reduce your churn rate and drive lasting growth, talk to one of our experts.

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