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What You Will Learn


MacKenzie-Childs is an artisan home furnishings supplier that wanted to build a larger community around its brand. They came to Annex Cloud because of their unified platform and unique approach to customer loyalty.

By implementing a tiered customer loyalty program with omni-channel and referral marketing capability, MacKenzie-Childs was able to boost its subscription base as well as its average order value. Download this case study to get better insight on what tactics Annex Cloud used to help MacKenzie-Childs see meaningful results.

“Annex Cloud has been able to customize their platform and processes to accommodate our specific program needs. We knew our program was going to require some customization with our tier system and benefits package, but instead of seeing it as a problem, they saw it as a good challenge.”


Larry Shaw, Chief Marketing Officer of MacKenzie-Childs