Earning shoppers’ loyalty during the holidays might be even harder than it is during the rest of the year. While some consumers are busy, stressed, and looking for a reliable purchase from a retailer they know, others are hunting for deals and the next cool, new gift. A Google survey noted that during the 2014 holiday season, more than 50% of shoppers were willing to shop with a new business, and 41% of shoppers actually did so. That’s why holiday customer loyalty must be a priority for anyone looking to survive the season.
Customer loyalty programs help you focus on retaining existing customers through incentives, coupons, prizes, and customizable rewards. Acquiring new customers is five times more expensive than retaining the existing ones so it’s crucial to focus on your best customers and drive more purchases and advocacy through them. When you’re working with a loyalty program, ensuring holiday customer loyalty is a much more streamlined and simple process. With this holiday customer loyalty cheat sheet, you’ll have one less thing to worry about.
Strategize Your Holiday Customer Loyalty Plan
Promote Your Program
Boost Holiday Customer Loyalty with Enhanced Tactics
Enhance your loyalty program this holiday season and make it the perfect present for both you and your customers. Keep in mind, loyal customers are good for your business not only because they are a continuous source of revenue but, because they are your best advocates. A loyal customer’s endorsement is more powerful than any advertising campaign.
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