Shoppable Instagram accounts are a necessity for e-commerce businesses nowadays.
It is no news that mobile commerce has been getting some traction in the past few years, but recent numbers have shown that this trend may be stronger than we thought. Mobile commerce currently accounts for 35% of ecommerce sales and it’s expected to account for 49%, or $252 billion in sales, by 2020. The clear message that this numbers scream? Mobile commerce is here to stay.
In order to get the most out of this, brands (including yours, we hope) have been doing all they can to make their customers’ mobile shopping experience the best possible. That is providing customers with an easy to browse you mobile website, a fast and simple checkout process, easy-to-find product reviews, simple-to-participate referral programs, easy to engage with social media pages, so on and so forth. Providing customers with the best mobile shopping experience is definitely the primary way to leverage the power of mobile commerce, however, a big chunk of your customers’ time on mobile is also spent in one specific social network–an average of 21 minutes daily–and because of that there’s one more thing you should be doing: Instagram.
First of all, I hope you’re already on Instagram. If you’re not, your brand is way behind its competitors. Images are the most popular type of content you can have, be it on your site or around social media and that’s why Instagram has such an advantage compared to other social media. According to Forbes, social media users are 58 times more likely to interact with brands on Instagram than they do on Facebook. As of January of 2016, 90% of the top brands in the world were using Instagram, and I bet this number has already increased. More than 75 million people use Instagram daily, an average of 70 million photos are shared per day, and 70% of the most used hashtags on Instagram are brand related. That’s some power right?
I guess by now you have put two and two together. Yes, your mobile sales strategy should include Instagram and that’s what Shoppic.me is here for. It instantly gives you a shoppable Instagram account.
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How do shoppable Instagram accounts work?
Shoppic.me makes your Instagram shoppable by seamlessly connecting your business’s Instagram profile to a visual gallery and then to your product pages. This way your customers can easily find and purchase products they see in your Instagram posts. Here’s a little bit more about Shoppic.me:
- All you have to do to start is to place a link in your Instagram bio so your customers can easily get to a visual gallery with images connected to your product pages. Shoppic.e gives you a shoppable Instagram with no implementation
- You can create a seamless experience by mirroring your Instagram images with the visual gallery, so customers can easily find the image that initially prompted them to click, and browse more if they want to.
- Once your customers click on an image within Shoppic.me, they’re taken to the specific product page of the product in the photo. They can then get all the details they need and purchase it in a familiar environment that they trust.
Simple, right? I bet you never thought having a shoppable Instagram account would be this easy.
Besides strengthening your brand’s presence on mobile commerce by transforming your Instagram followers into engaged shoppers, a shoppable Instagram account gives you the ability to finally and clearly monetize your social presence. It’s a win-win-win!