Why Gift Cards Make Spectacular Loyalty Program Rewards

by Grace Miller | Customer Loyalty

If you’re brainstorming ways to encourage customer loyalty, consider the many potential benefits of using gift cards. These cards are a welcome addition to any retail or e-commerce loyalty program and offer the flexibility to get creative. Read on to discover what makes loyalty program gift cards one of the best ways to please your target audience and keep them coming back for more.

Provide Purchasing Versatility

When implementing gift cards as part of a new customer loyalty campaign, you are inherently providing customers with purchasing versatility. Customers have the option to choose the item they want rather than receiving a reward chosen by the brand. Also, they decide whether to use their cards at once or save some of the funds toward future purchases. In fact, research indicates consumers often make larger purchases when using gift cards, apparently prompting customers to buy more than they may have otherwise.

Gift cards loyalty program

Offer Incentives To Family & Friends

Gift certificates and cards are popular presents for family and friends, especially since it’s tough to know what others would really like as a present. Cards are subsequently a fantastic way to spread word of your brand and loyalty program. Family and friends will likely become loyal customers as well, perhaps even joining your program, thus bringing more consumers into your fold.

Because gift cards can function as “rewards” for brand loyalty, they usually feature higher conversion rates than plain old coupons. They look like credit cards and offer a wonderful spending incentive: ”free” money. Who doesn’t tend to spend more when they have free money at their disposal?

Encourage Brand Investment

The flexibility your gift card program provides encourages customers’ investment in your brand. Customers are more likely to keep purchasing your products because they have already racked up so many loyalty points or have already earned X number of rewards. Many customers are more likely to stay with a brand with which they have accumulated points rather than “start fresh” with a competitor.

Creates Opportunities To Reach Out

Whether you send emails reminding your customers they have gift card money to spend, offer special discount codes in exchange for using their cards on a particular day, or provide any other incentive, cards provide a great excuse to re-engage with customers. These special reminders and discounts are rarely viewed as intrusive because your customers have money to burn and perhaps extra savings to enjoy. Such emails are often welcomed instead of instantly sent to the virtual trash bin.

Cross-Channel Functionality

Gift card redemption widgets can be integrated into your point of sale system or website, allowing customers to pay with their gift card during checkout—regardless of where or how they buy—or add a gift card balance to their account to use for a future purchase. Providing online, in-store, and app shopping options makes it easier for customers to convert, and cross-channel gift card redemption and management will encourage them to continue coming back for more.

Designing your loyalty program takes careful consideration, and incorporating gift cards into the program can increase sales and revenue across a wide range of demographics. Loyalty solutions like Annex Cloud’s offer built-in balance management, helpful purchasing widgets installable on dedicated product and checkout pages, convenient redemption widgets, and payment management and fraud prevention.

Loyalty programs are proven ways to increase brand awareness and promote company growth. They provide consumers with incentives to buy from you instead of the competition and subsequently boost your reputation as a truly valuable and trustworthy brand.

In today’s world of instant review access via social media and related sites, of shopping anywhere from any location, and of serious brand competition, it is more important than ever to give your customers a reason to choose your company. Great products and services are wonderful incentives, but they are no longer enough. Give your target audience more than one reason to select your brand and stay with it. Building an enticing loyalty program is a winning way to do just that, and gift cards are a fantastic incentive for your customers to remain actively engaged in your program.

 
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