In today’s news, the jury is still out on Vine. So much can happen in 6 seconds. You can like a post or feed your goldfish. Or, you can record a short video clip and tweet it to your followers. How are businesses utilizing this new platform? Is there any value here? Well if you’ve been an avid reader of this blog, then you’ll know that companies should NEVER underestimate the power of social!
We saw a prime example of this on Wednesday June 6th when Mashable and (Red) teamed up to set a world record for the most Vines sent for a social cause in 24 hours, and it worked! So of course there are ways to use Vine to promote yourself or your business. And since Vine is still relatively untested ground for brands, the opportunity for disruption is ripe. People are eager to see clever examples of how it can be used. Choose a message and give your brand its six seconds of fame!
However, I’ve noticed that whenever a new platform or social app is introduced is that resistance will keep companies from capitalizing on a golden opportunity. Adaptation is the key. The more quickly you adapt, the more change becomes your saving grace. Some great leaders are getting innovative with their companies and are using Vine.
One great example is ASOS. They are a UK based online retailer and broke down some of the barriers between the online and brick and mortar shopping experience by posting a vine clip where you can see an order being unboxed. Taking it further they can show someone trying on clothes or bringing friends to the store.
What are your thoughts on Vine? Underutilized opportunity or quickly fading fad?
By: Linze Peters