With brands and marketers using the Social platform to promote themselves realizing the potential of Social Media is important. The efforts that you put in to help your company grow via social platforms need to measured time and again, to check the development and make necessary changes if required.
When tracking your success of any social media marketing one key element is to set your goals first. Items that are important to measure for success are direct sales from social media, prospects and leads, mentions and conversation, and sentiment. Customer service is another such item that is often overlooked when we talk about social networking and thus paying close attention to the customer complaint along with solving them quick is also essential.
To keep a track whether your social media efforts are paying off here few points this might be helpful:
For all those who are still wondering if its really important to track Social Media efforts here are few advantages that should help you change your mind about thinking this:
Follow these simple steps and see you Social media efforts take a shape, what do you think does your brand measure its Social Media Efforts? And what according to you are the ways to track your Social efforts, join the conversation and let us know.