Nothing works until it’s the right time when it’s presented in front of the public; similar is the condition on social networking platforms. Time is the most important factor when it comes to social media advertising and interaction.
Staying in the News Feed is the crucial as it keeps you in the public eye which is the most important objective of your business growth and expansion online and offline. Hence it becomes important to post updates frequently and regularly, but you have to be very careful that you don’t overdo it and annoy your fans and followers instead of engaging them with your business.
Keeping a track of your post or update lifetime is the key to strengthen your social standing and even your increase your fans and followers. There are various ways through which you can keep a track of how your updates are leaving an impression on your audience and whether it’s making a difference to your sales.
Your News Feed is the place from where you can keep an eye on your updates lifetime. All the comments on any status update are time-stamped, so you can measure on a minute-by-minute basis exactly when a fan saw the status update and commented on it. Even the option of likes is accurate enough to see when your status update starts dropping out of News Feed. Though the likes are not time stamped and you have to check the like count but it’s more precise and reliable.
Once when you start keeping a track of your status timeline it become easier to decide on general basics, the impression your updates are making on your audience. There might be instances that when a certain update gets more response and thus stay for a longer period of time on the News Feed, here keeping an account of the kind of status people comment or like the most also helps the purpose.
A recent study explains that Tuesdays, Wednesdays, Thursdays are the most beneficial days as they are the busiest of all. Saturday and Sunday are the lowest accounted days of the week. Holidays are also slow traffic for most of the sites. Even timings are important as 10:00 am to 11:30 am and 1:00 pm to 3:30 pm accounts to be the most active time to post.
Nothing is permanent and customers tastes keeps on changing thus trying and experimenting with different posts and time zones will definitely help in keeping your place intact in the News feed for a longer period of time and help in expanding your business and strengthening your sales.