White Paper: Emotional Loyalty in 2019

by Sean Ogino |

White Paper: Emotional Loyalty in 2019

emotional loyalty white paper

We all know how the traditional rewards program model, right? A customer buys something and the retailer offers incentives like loyalty points or additional products. This is known as the transactional, or rational model of customer loyalty. Though it’s a very successful strategy, it really only considers consumers who are loyal for the reason of … Read more

White Paper: How to Surprise & Delight Your Customers with Loyalty

surprise & delight customer loyalty

Every retail and ecommerce brand has asked themselves the same question at one point: How do we surprise and delight our customers? The answer isn’t a simple one, as consumers are becoming savvier about which marketing tactics are being used to pique their interest. In fact, economic trends show that overall consumer trust is declining among institutions … Read more

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