Why You Need to Invest in User Generated Content Campaigns

by Natasha Ambavle |

Why You Need to Invest in User Generated Content Campaigns

Imagine a world, where you wouldn’t have to invest in expensive advertisements and paid campaigns to promote your brand. Imagine a time, when your existing customers did that job for you. Well, the time is Now and user generated content campaign is the answer to all your prayers! User generated content campaigns have been gaining … Read more

How User-Generated Content Empowers the e-Commerce Sphere

User-generated content plays an undeniable role when it comes to boosting revenue

User-generated content plays an undeniable role when it comes to boosting revenue for e-commerce brands. However, the way in which this rich content should be utilized also holds high importance. This blog post will develop an overview of user-generated content and how it helps e-commerce brands gain on different fronts. User-Generated Content Definition – An … Read more

Social eCommerce emerges as a Refreshing, Lucrative Breakthrough for Marketers

Social eCommerce emerges as a lucrative breakthrough

As shoppers continue to prefer online shopping, integrating social media with ecommerce is going to be one of the most powerful strategies for brands in 2021. Owing to Covid-19, the global social commerce market is expected to grow at a rate of 31.4%. Social ecommerce enables users to shop directly from social media. It is … Read more

Turn Your Customers into Advocates with Consumer Generated Marketing

Consumer Generated Marketing

The main aim of businesses is to cater to the demands of the consumers by using cutting edge technology in today’s world. The markets have always been consumer-oriented. However, in the forever-changing marketing landscape, companies are using technology and the latest tools to market their brand effectively. Among many such marketing strategies, consumer-generated marketing has … Read more

Push your reviews to Google Product Ratings with Annex Cloud

Annex Cloud - Approved Third Party Review Aggregator

Annex Cloud recently received approval from Google and is now listed as a Product Ratings Aggregator within Google’s Product Reviews. Reviews have been a key strategy for years and now Google has created a way to syndicate website reviews and Google reviews. Why is this important? Brands, manufacturers and merchants know that potential customers are … Read more

How Questions and Answers Will Boost Your eCommerce Strategy

questions and answers

Are you investing time in your Questions and Answers? Unfortunately many in retail overlook it, but let us tell you why they’re wrong. The best ecommerce brands use every channel possible when it comes to communicating with their customers. That’s because in order to compete with the Amazons and Walmarts of the world, businesses must … Read more

5 Secrets to Airbnb’s Marketing Success

Airbnb marketing

According to Morgan Stanley, Airbnb will account for 6% of the total lodging industry by 2020. With Airbnb’s unique peer-to-peer model of local hosts offering their homes up, they are dominating the travel industry. Travelers looking for an authentic stay in a new location are flocking to Airbnb. They’ve immediately created a loyal customer base … Read more

10 Key Customer Acquisition Tips for 2019

customer acquisition

It’s no secret that customer acquisition is very expensive. The cost of acquiring a customer has increased almost 50% over the past five years (HubSpot) and now sits at about five times the cost of keeping a customer. So when you invest your time and money into customer acquisition channels, you should do it right. … Read more

How to Maximize Your User Generated Content Strategy

user generated content

Whether it’s photos of restaurant dishes or product reviews on Amazon; customers are evangelizing and advertising for brands all the time, for free. User generated content represents the innumerable ways in which a customer interacts with your brand. Implementing a strong user generated content strategy helps your company build credibility with existing and potential customers … Read more

5 Types of Influencers for Your Brand

influencer marketing

Marketers have leveraged influencers for a long time, from athletes on the Wheaties box to celebrity chefs endorsing cookware. With the advent of social media, influencer marketing has quickly trended toward helping brands expand their reach and connect with new customers. Influencers can be highly effective when they’re knowledgeable and enthusiastic about your industry and … Read more

White Paper: Emotional Loyalty in 2019

emotional loyalty white paper

We all know how the traditional rewards program model, right? A customer buys something and the retailer offers incentives like loyalty points or additional products. This is known as the transactional, or rational model of customer loyalty. Though it’s a very successful strategy, it really only considers consumers who are loyal for the reason of … Read more

7 Ways to Surprise & Delight Your Customers in 2022

surprise & delight

You’ve implemented a great loyalty program, your rewards program is converting quicker than you can imagine, but you’re trying to think of that little extra special something to give to your customers in 2019. Lucky for you, we have just the thing. The perfect way to send your customers a bonus for taking loyal actions … Read more

5 Top Brands Doing UGC on Instagram

gopro user generated content

What is User generated content? In today’s competitive world, if brands don’t cater to customer preferences, they’ll just scoff at the disconnect and move to other brands to fulfill their needs. In order to continually stay updated with ever-changing marketing trends, brands are finding different ways to spin their social content into pure gold and … Read more

Creating Your Full-Funnel Facebook Ad Strategy

Facebook Ad Strategy

To create a full-funnel ad strategy on Facebook, not only must you have a great funnel, but your landing pages need to be on point as well. You can write the best ad copy and target the right audiences, but if your landing pages are missing valuable information that the prospect needs to make their … Read more

Inside the Industry’s Best Customer Loyalty Programs

Best Customer Loyalty Programs

Are you looking to implement a Best customer loyalty programs within your business or improve your existing Best customer loyalty programs? You may be scratching your head at how industry-leading companies like Costco, Verizon and Sephora can maintain outrageously high customer retention rates while simultaneously keeping customer satisfaction high. There may seem to be a great … Read more

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