5 Costly Mistakes to Avoid in Creating Successful Loyalty Programs

by Bistriti Poddar |

5 Costly Mistakes to Avoid in Creating Successful Loyalty Programs

costly-mistakes

To gain a competitive edge in a saturated marketplace, customer loyalty can make all the difference. While loyalty stems from a company’s consistent effort to meet and exceed customer expectations, a study by Rare Consulting reports 83% of customers said their brand loyalty is a result of trust. Customers that trust a company will come … Read more

7 Common Mistakes Leading to Creation of Unsuccessful Loyalty Programs

Unsuccessful Loyalty Programs

Despite having the best strategic planning in place, when your customer loyalty program does not produce the expected results in terms of revenue growth and profitability, it is bound to be tagged as a failure. Unsuccessful loyalty programs indeed take a toll on all the hard work and pain you had dedicated in launching the … Read more

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