Pinterest has really upped their game this year, introducing new ways for businesses to take advantage of this visual network. Preliminary data shows that it is driving 78% more revenue in 2014 compared to the previous year. And not slowing down with news to introduce paid advertising next quarter, similar to promoted pins. Pinterest is … Read more
Creating quality content became businesses’ number 1 priority in 2013. Social is no longer about quantity, but quality. As consumers become more aware of ‘click farms’ and ‘like bots’, businesses must increase engagement, not just reach. Generating content is one way to see user engagement increase, but it can become time consuming and expensive. In … Read more
With businesses now transitioning from early adopters to early majority, a lot of emphasis is now being placed on gaining valuable business insight into marketing efforts and their conversion ratios. The Marketing VP’s have been handed huge kitties of money to spend on efforts to drive traffic and increase conversions. A sizable portion of this budget … Read more
Gone are the days when a company or individual identified its reputation based on the fan mails and e-mails they received. Welcome to the era of digital marketing and social engagement where an individual or company boasts its popularity by listing its thousands of likes or hundreds of followers. Facebook and Twitter are now fully … Read more
Social Media is no longer an alternative but a great choice to business owners. With social media you can enhance both your online and offline business presence without spending too much money on buying other alternatives for advertising. One important thing to remember is the rank of social network can very well determine how well … Read more
Social platforms are fast growing not only as a mode of communication between the users and the company but also helps the company to evolve and grow. There are number of companies who everyday become a part of the social network, hence it’s very necessary to project your brand in a way that it set’s … Read more
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