Advertising still rules when it comes to engaging or informing your customers and increasing sales but through a new medium called Social Media. Technology has been evolving rapidly and this has greatly influenced the market, the customers’ behavior towards shopping online and the way companies treats their customers because of the transparency and the empowerment … Read more
There are many things companies look for when they are trying to justify the results and ROI that come from social campaigns. When it comes to discussing ROI most people tend to believe that as long as I am making money than this is working for me. However, Engagement and Data are two of the … Read more
Social Commerce has been slowly transitioning into businesses’ ecommerce sites with the evolution of consumer’s behaviors over the last year. Businesses’ alike have been implementing a new way for their consumers to shop via their websites. Although some have made the switch there are those that are hesitant to see what the real benefits of … Read more
2012 has been a wild year for Facebook. From going public in May and purchasing Instagram in April to hitting the One Billion active users last week you can’t argue that 2012 has truly been the year for Zuckerberg. As the biggest social network in the world it is hard argue the fact that Facebook … Read more
They say Old is Good but, we at Annex Cloud believe only Bold gets you Sold. Whether it is from revamping our website to an audacious look and feel, or leaving a long-lasting impression at conferences, Annex Cloud is paving the way to making E-commerce websites social. Despite all the noise out in the Social … Read more
During the 1950’s a Psychologist by the name of Abraham Maslow held a meeting to discuss what is now known as The Third Force of psychology. This force is now known as Humanistic psychology. The humanistic approach tampered with the ideals around self-actualization, creativity, and individuality. Here at Annex Cloud we strive to discover what … Read more
Fans are assets to any company when it comes to social media marketing. The no. of fans and followers a company page has on a social network clearly indicates its reputation, popularity and social standing. Hence increasing your fan base is a crucial step when it comes to expanding sales and growth through social media. … Read more
With the advent of marketing and advertising your brand on social media dynamics of customer and company relationship is changing rapidly. Social media highly concentrates on bringing in brand awareness, luring in customers and strengthening loyal customer bonds. But social media marketers prioritize brand awareness and maintaining loyal customers more than customer acquisition. This move … Read more
Recently YouTube got a makeover and so did the future of online entertainment and business. The new design and navigational changes are getting mixed responses, but these changes are greatly going to affect your business and hence you need to keep a track of them are implement changes in your online social media strategy. The … Read more
When it’s social your business has to be visible in order to be popular and known. Working on a new marketing plan presided over by experts having years of marketing experience will surely help in bringing up innovative ideas to set your company over an edge over others. This way you can gain in the … Read more
Today everything is going social. Social media has become an everyday thing for most of the people despite their age, nationality or religion. Everyone is hooked to it and hence it’s the perfect platform for marketing and advertising your business among people in a quick, cost effective and guaranteed returns scenario. Being active on social … Read more
Social media is the best platform to drive in engagement and build up sales and company reputation is a short and cost-effective way. When it comes to engaging customers’ more than just general discussion in a more intense and exciting way, the feature of Contest comes to the aid. Contests not only engage customers with … Read more
Increase your sales cycle in 2012 Buying cycles can be divided into two distinguish categories that is, long and short. Products like retail packaged goods etc which are mainly about “buy right now”. These goods don’t require researching, evaluating and recommendations before buying hence fall under the short buying cycle. Whereas, products that have higher … Read more
When it comes to business entering social media it’s just simple to understand that the sole reason behind it is to increase sales and expand business. It’s not at all difficult to do it on social media as it harbors all the people around the globe on a single platform where you can directly interact … Read more
Social media has empowered business to advertise their brand and boost sales similarly it has empowered the customers to use social platforms for their benefit and utility of conversing with companies directly. Social platforms are the latest platforms where customers interact with the company in a straight line, instead of going through the long route … Read more
EN 
DE