Divide and Conquer: Social segmentation strategies for better marketing

by Sean Ogino |

Divide and Conquer: Social segmentation strategies for better marketing

Enhance your behavioral marketing strategy by adding social segmentation. A clear segmentation strategy is the key to developing successful targeted marketing strategies. In addition to running marketing campaigns based on buying behavior and demographics, utilize social data to deepen your segmentation strategy and add a social layer. The first step to creating a social segmentation … Read more

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