2012 has been a wild year for Facebook. From going public in May and purchasing Instagram in April to hitting the One Billion active users last week you can’t argue that 2012 has truly been the year for Zuckerberg. As the biggest social network in the world it is hard argue the fact that Facebook … Read more
Gone are the days when a company or individual identified its reputation based on the fan mails and e-mails they received. Welcome to the era of digital marketing and social engagement where an individual or company boasts its popularity by listing its thousands of likes or hundreds of followers. Facebook and Twitter are now fully … Read more
The Social Era is now fully upon us. Online shoppers are now seeking…no, they are now demanding more informative, engaging and personalized experiences online. Here are some rules that online retailers should live by in order to create value for their customers and ultimately for their business. Create connections. Find ways or implement on-site tools that … Read more
No one here at Annex Cloud is a Rocket Scientist, well there is one Project Manager named Arun…that’s another story, but we are big believers that if you have an Ecommerce company your first investment should be in social media because that is where your customers live. There is this big misnomer in the Ecommerce … Read more
When it comes to ROI, social media should never be disregarded. Social media is becoming more vital everyday and it businesses/brands should learn how to use it. With the usage of social media where does ROI come into place? The aim for retailers should be that to have goals that have results that can be … Read more
Fans are assets to any company when it comes to social media marketing. The no. of fans and followers a company page has on a social network clearly indicates its reputation, popularity and social standing. Hence increasing your fan base is a crucial step when it comes to expanding sales and growth through social media. … Read more
With the advent of marketing and advertising your brand on social media dynamics of customer and company relationship is changing rapidly. Social media highly concentrates on bringing in brand awareness, luring in customers and strengthening loyal customer bonds. But social media marketers prioritize brand awareness and maintaining loyal customers more than customer acquisition. This move … Read more
Social media is constantly under debate over this topic of the quality over quantity. The quality of content, interaction and advertising over quantity is always discussed over and having a clash of opinions on it. But if we analyze the situation both quality and quantity are equally important for your business. Quantity is important because … Read more
Increase your sales cycle in 2012 Buying cycles can be divided into two distinguish categories that is, long and short. Products like retail packaged goods etc which are mainly about “buy right now”. These goods don’t require researching, evaluating and recommendations before buying hence fall under the short buying cycle. Whereas, products that have higher … Read more
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