Pioneering in the Era of Social Interactions

by Natasha Ambavle |

Pioneering in the Era of Social Interactions

In the 4th century, the great baths were prominent and undoubtedly one of the most cherished parts of Roman culture. Symbolically it was a common place for bathing but, in reality, it was a meeting place for social and business interactions. Not much has changed, only today the global meeting place of the world is … Read more

5 Effective Social Media Contest Ideas to Increase Engagement


In order to thrive in a competitive landscape, businesses need engaged customers. Shoppers who engage with a brand daily are 2x more likely to make more purchases than others. The easiest way to engage with customers and go viral is through social contests. Social media has become an inseparable part of consumers’ daily activities. Users … Read more

Boost Your Traffic Through Social Media


Almost 87% of marketers believe that one of the benefits of social media is increased web traffic. People using social networking sites has increased exponentially over the years and it’s increasingly becoming pivotal for businesses to leverage social media. The number of users on social media platforms in 2018 rose to an estimated 2.6 billion … Read more

The New Wave of Media Loyalty Programs

A consumer survey by Deloitte Consultancy found that 61% of the customers check their mobile phones within five minutes of waking up, every morning. Social media is the new ‘hangout’ or networking place of the world, and if you are not leveraging this platform through your media loyalty programs, you are missing out. Social Media … Read more

When Loyal Meets Social

social engagements

The most effective loyalty programs are those where loyalty meets social; where customers engage with and transact with their favorite brands. Annex Cloud has been advising clients and helping them build loyalty strategies that include both components for years. Over the years we’ve seen some customers set on building only transactional program. We’re happy to share … Read more

Beauty Rewards Program Is an Ideal Fit for Loyalty

beauty rewards program

As per a report by Edited, the global beauty industry is valued at $532 billion and counting. Since the bulk of the consumers are millennials, the beauty industry has got the enormous potential for a phenomenal rise. Many companies today are looking at the beauty industry to leverage the potential by designing the beauty rewards … Read more

Social Media as a Strategy for Customer Retention and Engagement

Social Media as a strategy

According to a research from Loyalty 360, more than 27% of businesses included in a recent poll said that social media marketing has been the most effective channel for customer retention.  Importance of loyalty cannot be overlooked and hence a customer loyalty and retention strategy is important because it helps you reach your long term … Read more

5 Types of Influencers for Your Brand

influencer marketing

Marketers have leveraged influencers for a long time, from athletes on the Wheaties box to celebrity chefs endorsing cookware. With the advent of social media, influencer marketing has quickly trended toward helping brands expand their reach and connect with new customers. Influencers can be highly effective when they’re knowledgeable and enthusiastic about your industry and … Read more

Creating Your Full-Funnel Facebook Ad Strategy

Facebook Ad Strategy

To create a full-funnel ad strategy on Facebook, not only must you have a great funnel, but your landing pages need to be on point as well. You can write the best ad copy and target the right audiences, but if your landing pages are missing valuable information that the prospect needs to make their … Read more

Getting Your Customers to Actually Refer Their Friends

Refer Their Friends

Every one of your existing customers has the potential to share your brand with their friends and family and refer an endless number of new customers to your business. But even though these new potential customers are just one social network away, getting people to actually refer their friends can be a real challenge. You … Read more

Facebook Is Dabbling in Online Shops…Again

Facebook shops

Everyone is joining the ecommerce game. Facebook is following suit behind Pinterest by testing new Facebook stores, which let companies set up ecommerce shops within their current Facebook pages. Facebook made previous attempts to enter the ecommerce space but has seen relatively little success. Last year they introduced a Buy button similar to Pinterest’s Buyable Pins. … Read more

How to Optimize Your Commerce Website

Commerce Website

If you’re in the eCommerce business, you know that optimizing your website is not a choice, but a necessity. The pages of your site are your revenue generators, and optimizing them can improve sales regardless of other measures like social media commerce strategies and marketing. Pages that ignore search engine optimization (SEO) or that present your products in less than a flattering light can cause you to miss out on sales unnecessarily.

Commerce Website

The content of the pages that make up your eCommerce website can build or damage your brand. Optimizing these pages can make your brand stand out from the competition and directly affect your company’s bottom line. Put the extra effort into your site’s pages and you increase interest from shoppers while boosting your brand. Get to work on optimizing your pages and you should see your pages turning browsers into shoppers more efficiently. Here are some tips on how to do it.

Optimize Product Descriptions

How you word your product descriptions is important to SEO. The keywords relevant to your product should go in the page’s title tags and META description. If you can include keywords in product URL strings, that’s better still. Avoid the temptation to reuse product descriptions from manufacturers, because Google considers this duplicate content, which it penalizes in terms of search engine ranking. Improve content descriptions by appealing to shoppers’ feelings and emotions, bringing your products to life through narratives that avoid being technical or dull.
If you can’t redo all your product descriptions, add unique content in the form of reviews or user comments.

Use Clear Product Images

happy online shopper

Large, clear, high quality product images sell more products, and can increase sales conversions by up to 9%. If possible, you should have multiple images of products, showing it from different angles and highlighting different features. Product images should be consistent throughout your eCommerce store. Using similar image backgrounds, photo sizes, and angles creates a consistent browsing experience and give your site a more professional, polished look.

Make Your FAQs and Policies Easy to Navigate To

Another key to making your site more user friendly and boosting your social commerce stature is making your site easy to navigate. This is an important principle for SEO as well. Users should find it easy to reach your FAQ page and to find out things like your shipping and return policies. The idea is to find a happy balance between cluttered pages with links to everything and too-spare pages where it’s difficult to find your way around. Your web designer or SEO strategist can help you optimize navigation to please customers while boosting SEO.

Make Social Sharing Easy

social media sharing signs

If you’re going to succeed at social commerce, you can’t shy away from content generated by your customers. User-generated content can bring higher conversion rates and increased sales, and the regular addition of unique content keeps your site fresh, which is another property that search engines tend to award with higher rankings. Make sure you put social sharing buttons beside your product images or descriptions so shoppers can easily share what they’re looking at on social platforms like Facebook and Twitter.

Meanwhile, your social commerce strategy should include interacting with customers and potential customers on social media sites. Inviting readers to submit photos of themselves using your products can also be great for your social commerce strategy. The ultimate goal is to build a community of happy customers. You never know when a brief customer video of his dog enjoying a toy purchased from your site will catch on and go viral.


Optimizing your eCommerce site isn’t just a good idea, it’s absolutely essential to success. Built upon a solid SEO strategy with high quality imagery, great product descriptions, and user-generated content, your eCommerce site can serve to strengthen your brand and build a loyal community of shoppers. Though these principles require effort, none is particularly difficult or expensive, so there’s no reason to be left behind while competitors are busy improving their social commerce practices.

Why Businesses Need Social Media To Survive

social media icons

It is amazing how many enterprise business, new or established still fail to grasp social media and, use it to market their business, either by simple interaction with their customers or, through the use of social commerce to help with brand building and sales. Word of mouth advertising, outbound marketing and trade shows are great marketing tools, but adding social media to your marketing strategy will give your ecommerce business greater exposure that will benefit your business well into the future.

There is a saying. Times have changed, and they have especially for online business. It’s more than likely that your intended audience uses social media. The days of people going through the yellow pages or the newspaper have gone the way of the Dodo bird. Now there’s Google, Yahoo, Bing and other search engines that provide instant access to companies on computers, tablets and smartphones. When someone wants to know more about a company they look for a website, read a blog or Facebook page or anywhere the company has an online footprint. In the fashion industry, people will look for a brand on Instagram and Pinterest. If the company does not have enough presence online or keeps relying on outdated strategies, potential customers will simply move on to someone who does.

Abercrombie and Fitch had to embrace social media, to save their business. With sales sliding for four quarters in a row, and profits shrinking 77% last year Abercrombie & Fitch problem was a dependence on an outdated strategy that once made them a powerhouse, was now leading them towards the path that so many had gone down before such as, Kodak, Blockbuster Video and Circuit City. These companies focused on the present marketplace and failed to anticipate the future.

Instead of falling into the same trap as other before them, Abercrombie and Fitch embraced social media and by partnering with fashion bloggers and “kids who incorporate Abercrombie products into their Instagram posts.” The company posts more than 300 items per week on social media and their rate of engagement has quadrupled since January.

Social media is important for online businesses for several reasons. Content that is generated by consumers that links back to your products enhances your search engine ranking and drives more traffic to your website. Reviews written by customers who actually use the products will have an effect on potential customers. They will listen to what others are saying is great and worth buying. Because social commerce is amalgamated on so many levels and deeply personalized, it offers ecommerce companies new ways to engage with customers more intimately. Consumers want to feel like they are being listened to and have a say in what a brand does.
photo credit: free stock images via photopin cc

A Foolproof 24/7 Social Marketing Strategy

Social Marketing

This is a story about Carrie and your Brand. Carrie is a poster child for the social media generation, always connected and plugged in. Your Brand is an established industry powerhouse looking for ways to reach this new generation. Social media is 24/7, your social marketing strategy should be as well. Follow these guidelines for … Read more

Maneuvering the Social Media Minefield

Social media is extremely fickle. Best practices are continually changing. What worked last week, could turn users away this week. And every week, companies are still jumping over each other to join social media. They’re pushing for likes, shares and ultimately, to win their consumer’s loyalty. But most are forgetting about the most important person … Read more

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