In order to thrive in a competitive landscape, businesses need engaged customers. Shoppers who engage with a brand daily are 2x more likely to make more purchases than others. The easiest way to engage with customers and go viral is through social contests. Social media has become an inseparable part of consumers’ daily activities. Users … Read more
Almost 87% of marketers believe that one of the benefits of social media is increased web traffic. People using social networking sites has increased exponentially over the years and it’s increasingly becoming pivotal for businesses to leverage social media. The number of users on social media platforms in 2018 rose to an estimated 2.6 billion … Read more
Incorporating social media in the marketing mix is a must have strategy for marketers. As a matter of fact, almost 74% of global marketers proactively invest in social media. Over 37% of loyal customers claim that social media has been a major inspiration behind frequent purchases and consistency. In order to engage with your customers … Read more
According to a research from Loyalty 360, more than 27% of businesses included in a recent poll said that social media marketing has been the most effective channel for customer retention. Importance of loyalty cannot be overlooked and hence a customer loyalty and retention strategy is important because it helps you reach your long term … Read more
Social media is extremely fickle. Best practices are continually changing. What worked last week, could turn users away this week. And every week, companies are still jumping over each other to join social media. They’re pushing for likes, shares and ultimately, to win their consumer’s loyalty. But most are forgetting about the most important person … Read more
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