Loyalty Is an Invaluable Asset in Business

by Grace Miller |

Loyalty Is an Invaluable Asset in Business

Loyalty Reward Program

What Is a Loyalty Reward Program? As they say, repeat business or behavior can be bribed but real loyalty has to be earned. Therefore, making your customers loyal to your brand is the best strategy to grow the business in the long run. There are many tactics to build customer loyalty, but a great loyalty … Read more

Loyalty Reward Programs Is the Easiest Way to Grow Business

Loyalty Reward Programs

What is the Loyalty Rewards Program? When you purchase something from a brand, what are the chances you buy from it again? Well, there are many different factors for being loyal or not to the brand. If you purchase from the same store again, you probably have a strong reason to do it. The factors … Read more

Loyalty Is a Leading Factor in Commercial Success

loyalty is a leading factor

“There is a huge difference between a satisfied customer and a loyal customer.” -Shep Hyken Good companies become great companies with customer loyalty. Many studies have linked customer loyalty to be directly proportional to profitability. Companies who have profitably sustained themselves for decades do not tinker with their core competencies too much. They prefer going … Read more

Beauty Rewards Program Is an Ideal Fit for Loyalty

beauty rewards program

As per a report by Edited, the global beauty industry is valued at $532 billion and counting. Since the bulk of the consumers are millennials, the beauty industry has got the enormous potential for a phenomenal rise. Many companies today are looking at the beauty industry to leverage the potential by designing the beauty rewards … Read more

Annex Cloud Supports SAP Customer Data Cloud (formerly Gigya) Clients with Advanced Loyalty Solutions

SAP Customer Data Cloud

At the end of January 2021, SAP Customer Data Cloud will be deprecating their social engagement features and services which includes Loyalty (gamification/game mechanics), Ratings and Reviews (comments) and Signals.  For those clients who are currently using these products, SAP Customer Data Cloud has recommended Annex Cloud as a leader in this space.    SAP Customer … Read more

Annex Cloud Loyalty is First to be Certified on SAP C/4 HANA for Marketing Cloud

SAP Blog Image

Annex Cloud, SAP’s preferred global loyalty partner, continues to expand it’s advanced loyalty solutions across the SAP technical stack with a new SAP C/4HANA certification. SAP chose Annex Cloud to be the first partner to complete the SAP certification for the Marketing Cloud. This certification is significant as this will provide a faster time to … Read more

Loyalty Designed for Authentic and Brand Driven Experience Commerce with insights from e.l.f. Cosmetics

Ekta-and-Jeff-at-Glossy-Summit (1)

Last week Annex Cloud traveled to Palm Springs, CA for the 2019 Glossy Beauty x Wellness Summit. Our CMO, Jeff Herrera and the VP of Digital at e.l.f. Cosmetics, Ekta Chopra, sat down for a fireside to discuss how e.l.f. Cosmetics’ Beauty Squad loyalty program was creating massive success for them. Key Insights: “When Target specifically … Read more

Annex Cloud wins Best in Class in Technology at 2019 Customer Expo

Image of Annex Cloud wining Best in Class Loyalty360

Technology is one of the cornerstones of any successful SaaS program. How companies build, architecture, and design their overall program decide how successful it is in solving their client’s issues. Here at Annex Cloud, we put a lot of resources behind developing, designing, and implementing our industry leading customer marketing and loyalty solutions. That’s why … Read more

Annex Cloud Recognized as 2019 Leader by G2 as Best Loyalty Management Software

Best Loyalty Management Software in 2019 _ G2

We’re excited to announce that we’ve been recognized as a 2019 Leader by G2 in the area of Loyalty Management. G2 is a software review site that gives brands the ability to find the best software solutions for their needs. The site ranks each software by collecting user submitted reviews and comparing them to other … Read more

7 Steps to Referral Marketing Success

referral marketing

In this age of information overload, 82% of customers are making purchase decisions based on recommendations from their friends and family. While brands and retailers have many different ways of earning these recommendations, many are finding the benefits of referral marketing by tapping into their customers’ networks. By offering customers incentives for referring your brand … Read more

Annex Cloud Shines at Shop.org’s 2018 Digital Summit

Annex Cloud Shop.org

Last week, Annex Cloud attended the annual Shop.org Digital Summit held at the Venetian Hotel & Casino in Las Vegas. Thought leaders and retail experts from all over convened to see what’s happening in the industry. Our very own Ariel Bubb gave an intriguing lecture entitled Artificial Intelligence & How it Works with Loyalty, diving into how we can use AI to retain customers. Meanwhile, the Annex Cloud Events Team was holding down the booth answering questions and giving consultations.

“The show was amazing, we were bombarded by retailers asking for advice on their strategy,” said Derek Watkins, Sales Development Consultant for Annex Cloud. “The conversations were fantastic, I love hearing first-hand what customers need help with and what we can do to support their goals.”

Shop.org is looking to change the face of retail by bringing innovative brands and startups together. Retailers like Nike, Wayfair, & Nordstrom’s were all present while celebrity personalities Serena Williams and DJ Pauly D made guest appearances. Many workshops, exhibitions, and lectures took place on retail topics ranging from blockchain technology to mobile innovation.

Leaders in retail discuss future trends at Shop.org

During Thursday’s rounds of retail workshops, Annex Cloud’s Senior Marketing Consultant Ariel Bubb gave a speech on how Annex Cloud uses artificial intelligence to project future markets in retail. She went specifically into how we accrue customer data to teach AI systems to deliver advanced audience segments. “We have the technology to use AI to target cohorts of customers, automate incentives, and break through the noise to keep customer attention,” said Ariel Bubb. “It’s amazing to see the future unfold in front of us and we’re doing everything we can to ensure Annex Cloud is on the forefront of innovation.”

Annex Cloud is excited to lead the charge and be a thought leader for change in retail. We are honored that Shop.org asked us to speak on artificial intelligence and how it affects customer loyalty. We are making major strides in market projections and AI and will continue to innovate to help our customers grow. By using AI, our customers see greater ROI, higher average order value, and longer customer longevity overall. If you have any questions about artificial intelligence or just need help with your upcoming marketing strategy, contact us for a consultation and we can help you build a solution that’s right for you.

Branding Your Business Online

Branding Your Business Online

Everyone is turning online for business today, whether it’s small or life-size companies. Courtesy, the ever increasing internet users and their changing attitude towards online shopping. The online world is persistently changing, with new fads coming and going at the drop of the hat. Due to the continuous shifting of the online marketplace all marketers … Read more

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