Last week, Annex Cloud attended the annual Shop.org Digital Summit held at the Venetian Hotel & Casino in Las Vegas. Thought leaders and retail experts from all over convened to see what’s happening in the industry. Our very own Ariel Bubb gave an intriguing lecture entitled Artificial Intelligence & How it Works with Loyalty, diving into how we can use AI to retain customers. Meanwhile, the Annex Cloud Events Team was holding down the booth answering questions and giving consultations.
“The show was amazing, we were bombarded by retailers asking for advice on their strategy,” said Derek Watkins, Sales Development Consultant for Annex Cloud. “The conversations were fantastic, I love hearing first-hand what customers need help with and what we can do to support their goals.”
Shop.org is looking to change the face of retail by bringing innovative brands and startups together. Retailers like Nike, Wayfair, & Nordstrom’s were all present while celebrity personalities Serena Williams and DJ Pauly D made guest appearances. Many workshops, exhibitions, and lectures took place on retail topics ranging from blockchain technology to mobile innovation.
During Thursday’s rounds of retail workshops, Annex Cloud’s Senior Marketing Consultant Ariel Bubb gave a speech on how Annex Cloud uses artificial intelligence to project future markets in retail. She went specifically into how we accrue customer data to teach AI systems to deliver advanced audience segments. “We have the technology to use AI to target cohorts of customers, automate incentives, and break through the noise to keep customer attention,” said Ariel Bubb. “It’s amazing to see the future unfold in front of us and we’re doing everything we can to ensure Annex Cloud is on the forefront of innovation.”
Annex Cloud is excited to lead the charge and be a thought leader for change in retail. We are honored that Shop.org asked us to speak on artificial intelligence and how it affects customer loyalty. We are making major strides in market projections and AI and will continue to innovate to help our customers grow. By using AI, our customers see greater ROI, higher average order value, and longer customer longevity overall. If you have any questions about artificial intelligence or just need help with your upcoming marketing strategy, contact us for a consultation and we can help you build a solution that’s right for you.